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Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation by Tim Brown
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Change by Design Quotes Showing 1-30 of 59
“At IDEO we have dedicated rooms for our brainstorming sessions, and the rules are literally written on the walls: Defer judgment. Encourage wild ideas. Stay focused on the topic. The most important of them, I would argue, is "Build on the ideas of others.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“Optimism requires confidence, and confidence is built on trust. And trust, as we know, flows in both directions.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“the paradox of choice.” Most people don’t want more options; they just want what they want. When overwhelmed by choice, we tend to fall into behavioral patterns used by those whom Schwartz calls “optimizers”—people paralyzed by the fear that if they only waited a little while longer or searched a little harder, they could find what they think they want at the best possible price.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“Brainstorming, ironically, is a structured way of breaking out of structure. It takes practice.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“To harvest the power of design thinking, individuals, teams, and whole organizations have to cultivate optimism.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“Fail early to succeed sooner.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“Prototyping at work is giving form to an idea, allowing us to learn from it, evaluate it against others, and improve upon it.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“Much has been written about complex nonhierarchical systems in which the behavior of the system is the result not of centralized command and control but of a set of individual behaviors that, when repeated thousands of times, achieve predictable results.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“I argued that exploring the world with our hands, testing out ideas by building them, role playing, and countless other activities are all natural characteristics of children at play. By the time we enter the adult world, however, we have lost most of these precious talents. The first place this begins to happen is at school. The focus on analytical and convergent thinking in education is so dominant that most students leave school with the belief either that creativity is unimportant or that it is the privilege of a few talented oddballs.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“The school’s staff had become convinced that “in order to produce 21st century learners, we could not use 18th century methods.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“Asked by a curious admirer whether the iconic Eames lounge chair came to him in a flash, Charles replied, “Yes, sort of a thirty-year flash.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“The faster we make our ideas tangible, the sooner we will be able to evaluate them, refine them, and zero in on the best solution.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“the experience blueprint takes the form of a physical document that guides the building of an experience. Unlike a prepared script or an operations manual, it connects the customer experience and the business opportunity.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“design thinking requires bridging the “knowing-doing gap.” The tools of the design thinker—getting out into the world to be inspired by people, using prototyping to learn with our hands, creating stories to share our ideas, joining forces with people from other disciplines—are ways of deepening what we know and widening the impact of what we do.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“The real innovation, however, was not just the hybrid electric motor but the large, colorful information display that gives drivers a minute-by-minute indication of fuel economy, constantly challenging them to improve the fuel efficiency of their driving.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“Leaders should encourage experimentation and accept that there is nothing wrong with failure as long as it happens early and becomes a source of learning.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“Prototypes need to be testable, but they do not need to be physical. Storyboards, scenarios, movies, and even improvised acting can produce highly successful prototypes—the more the better.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“Whether we find ourselves in the role of customer or client, patient or passenger, we are no longer content to be passive consumers at the far end of the industrial economy.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“smarter”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“Linear thinking is about sequences; mind maps are about connections.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“All project work is bound by limits: limits of technology, limits of skill, limits of knowledge. But the calendar is probably the most insistent limit of them all because it brings us back to the bottom line.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“The willing and even enthusiastic acceptance of competing constraints is the foundation of design thinking.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“Design can help to improve our lives in the present. Design thinking can help us chart a path into the future.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“There is nothing more frustrating than coming up with the right answer to the wrong question.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“Good design thinkers observe. Great design thinkers observe the ordinary. Make it a rule that at least once a day you will stop and think about an ordinary situation.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“If an idea becomes a piece of private property, it is likely to grow stale and brittle over time. If it migrates throughout an organization, undergoing continual permutations, combinations, and mutations, it is likely to flourish.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“Curse deadlines all you want, but remember that time can be our most creative constraint.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“In chapter 1, I introduced the idea that a design team should expect to move through three overlapping spaces over the course of a project: an inspiration space, in which insights are gathered from every possible source; an ideation space, in which those insights are translated into ideas; and an implementation space, in which the best ideas are developed into a concrete, fully conceived plan of action.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“What they all shared was optimism, openness to experimentation, a love of storytelling, a need to collaborate, and an instinct to think with their hands—to build, to prototype, and to communicate complex ideas with masterful simplicity. They did not just do design, they lived design.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
“Optimism requires confidence, and confidence is built on trust.”
Tim Brown, Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation

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