Vivid Vision Quotes

“If you have been bold enough in your ideas, this will have two effects: It will attract and repel others. Notice I said it will attract and repel, not or. Your Vivid Vision should behave like a magnet, drawing some people in and pushing others—hopefully not too many—away. If your scope is too small, too milquetoast, or too watered down, or if everyone likes it, no one will love it. If this is the case, you have failed.”
― Cameron Herold, Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of The

“If you forget to remind people that getting three years into the future necessitates first getting one year and then two years into it, they will likely overlook that obviousness and assume you’re just nuts. It’s a little bit like telling a thirteen-year-old what it’s going to be like when they turn sixteen. They can’t visualize what being a sixteen-year-old will feel or look like, since it’s too far away from their current world, and the changes they will undergo are too enormous to understand.”
― Cameron Herold, Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of The

“If you imagine big enough, you’ll meet some doubters. If you told your employees that you want to design an electric car that can go 300 miles on a single charge, go from 0 to 60 miles per hour in three seconds flat, seat seven comfortably, and look as sexy as an Aston Martin, somebody will say, “There’s no way.” That tells you you’re on the right track.”
― Cameron Herold, Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of The

“You have people for that. If and when that question comes up during the external rollout, then answer it simply and confidently like this: “My team, in whom I have the utmost trust, will get it done, because that’s the task I have charged them with.”
― Cameron Herold, Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of The

“It’s like the dream home: Your job is to dream about what the home can look like; the architect and the engineer will figure out how to make that happen.”
― Cameron Herold, Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of The

“The focus is on where you intend to be three years down the road, regardless of where you might be now.”
― Cameron Herold, Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of The

“This is how vividly you need to think about the vision for your business. It might be crystal clear to you—every shot in the scene, every word in the song—but everyone else is blind and deaf when it comes to the stuff in your head. And a sentence or a paragraph is not going to make them see the light or hear the music.”
― Cameron Herold, Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of The

“The only way to have your team aligned—moving in the same direction at the same speed—is to develop a detailed vision of the future and share it with them.”
― Cameron Herold, Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of The

“Again, the reason companies spend so much time managing people, holding them accountable and running a permission-based system, is because nobody knows where they’re going.”
― Cameron Herold, Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of The

“brilliant (but humble), eager to collaborate and see others succeed, agile in the way they lead their business, and innovative in their thought process.”
― Cameron Herold, Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of The

“One hallmark of a good company is the ability to promote from within,”
― Cameron Herold, Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of The

“Try this exercise, right now: Imagine something you want but don’t have. It could be your dream house. It could be a car you’ve loved your whole life. It could be a bike, a piece of furniture, or even a relationship. Pretend you have it now. Imagine yourself inside of it, using it, touching it. What stands out? What are you noticing? Describe what it looks like, how it feels. Describe the features, the lighting, the flow, the energy, the feel of it. That’s a pretty clear vision, isn’t it? This is what you need to do for your company. This is”
― Cameron Herold, Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of The

“Again, apart from you, no one in your organization knows with any certainty what it is you intend to make of the company you lead. And they can’t build it, if they can’t see it. It’s your task to provide them with the means of seeing it. And if you don’t, we’re right back to the old tale of the blind men and the elephant.”
― Cameron Herold, Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of The

“When workers within an organization are making decisions with the same intuition as their leader, that is a hallmark of success. That is one of the reasons you’re training people to be leaders in the first place. Your job as the CEO is to align and inspire everyone and then get out of the way and let them run.”
― Cameron Herold, Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of The

“One of the purposes of the Vivid Vision is to create alignment on your team. At the end of the three years, you should consider how well-aligned your team became. How engaged were they? Are people more clear on their duties and responsibilities than they were before you released the Vivid Vision? How much harmony was created inside the office when projects were being planned and picked out?”
― Cameron Herold, Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of The

“And that is the underlying concept of the Vivid Vision: When everyone can see what the CEO can see, they will figure out a way to make that dream for the future come true.”
― Cameron Herold, Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of The

“It’s OK to lose people because of the Vivid Vision. Those aren’t the people you want around in the first place. It’s better to know this on day one, than to spend two years trying to align and inspire them.”
― Cameron Herold, Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of The

“When creating the Vivid Vision, don’t worry about how it is going to happen, only that it’s going to happen. It’s the CEO’s job to figure out where the organization is going. It’s the role of the leadership team to figure out how they will make the Vivid Vision happen. President Kennedy didn’t sit down and map out exactly how to put a man on the moon; he just decided that was the direction the country was headed.”
― Cameron Herold, Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of The

“A company’s BHAG is as important as its Core Values.”
― Cameron Herold, Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of The

“the reason companies spend so much time managing people, holding them accountable and running a permission-based system, is because nobody knows where they’re going. They don’t even know the revenue goal or the operating budget. Everyone is doing an individual job without understanding its ultimate purpose and how that role ties into the bigger picture.”
― Cameron Herold, Vivid Vision: A Remarkable Tool for Aligning Your Business Around a Shared Vision of The