The Storytelling Edge Quotes

“If you want people to buy your product, you have to get them to care about your story.”
― Shane Snow, The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You

“When we hear a story, the neural activity increases fivefold, like a switchboard has suddenly illuminated the city of our mind.”
― Shane Snow, The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You

“Good stories surprise us. They make us think and feel. They stick in our minds and help us remember ideas and concepts in a way that a PowerPoint crammed with bar graphs never can.”
― Shane Snow, The Storytelling Edge: How to Transform Your Business, Stop Screaming into the Void, and Make People Love You