Ecommerce Evolved Quotes

“1. Your Business Is Not Unique 2. You Are in the Business of Marketing 3. Be Brand Centric, Not Product Centric 4. You Must Control the Order Process 5. Don’t Compete on Price 6. Don’t Be Walmart. Niche down. 7. There’s No Such Thing as Free Traffic 8. Business Costs Money 9. If You Aren’t Mobile, You’re Out 10. The One Who Can Spend the Most to Acquire a Customer Wins 11. Sell in Multiple Channels 12. There Are Only Three Ways to Grow a Business”
― Tanner Larsson, Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business

“The lesson here is that you cannot hate marketing if you’re in business! It’s 100% a mentality issue. You may have the best product in a specific niche, but you can’t be successful until you accept that your business is marketing and the product is just the thing you sell.”
― Tanner Larsson, Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business

“In a nutshell, with a landing page you’ll spend less on advertising and get more customers and a higher ROI.”
― Tanner Larsson, Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business

“It costs money to make money. That’s part of business. If you’re not willing to spend money in your business, go get a job.”
― Tanner Larsson, Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business

“Email 1 : A special announcement to introduce the product. Use your best hook or angle on what the product does for the prospect and give them a link to the purchase page. If you’re doing some kind of discount or special offer (such as free shipping), announce that in this email as well. Email 2 : I call this the “what people are saying” or social proof email. People want to know that they're not the only ones buying the product, so put reviews or testimonials for your product in the email and say, “Look what Mary said when she got the product!” Email 3 : The last chance email. Throw in some scarcity. Tell your prospect that the special price or free shipping expires tonight, you’re running out of stock, or whatever type of scarcity you are using. When I do a promotion, I offer the discount with a time limit of around 72 hours.”
― Tanner Larsson, Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business

“You should never spend any customer acquisition marketing efforts or dollars on sending visitors to your online store.”
― Tanner Larsson, Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business

“Many arbitrage vendors get shut down right after Christmas because they sell thousands of products to customers who don’t receive them until February.”
― Tanner Larsson, Ecommerce Evolved: The Essential Playbook To Build, Grow & Scale A Successful Ecommerce Business