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How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing by Stu Heinecke
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“Contact Marketing is the discipline of using micro-focused campaigns to break through to specific people of strategic importance, often against impossible odds, to produce a critical sale, partnership, or connection. A Contact Campaign is an instance of usage of Contact Marketing.”
Stu Heinecke, How to Get a Meeting with Anyone: The Untapped Selling Power of Contact Marketing