Building an Empire Quotes

“What is a “pyramid?” I grew up in real estate my entire life. My father built one of the largest real estate brokerage companies on the East Coast in the 1970s, before selling it to Merrill Lynch. When my brother and I graduated from college, we both joined him in building a new real estate company. I went into sales and into opening a few offices, while my older brother went into management of the company. In sales, I was able to create a six-figure income. I worked 60+ hours a week in such pursuit. My brother worked hard too, but not in the same fashion. He focused on opening offices and recruiting others to become agents to sell houses for him. My brother never listed and sold a single house in his career, yet he out-earned me 10-to-1. He made millions because he earned a cut of every commission from all the houses his 1,000+ agents sold. He worked smarter, while I worked harder. I guess he was at the top of the “pyramid.” Is this legal? Should he be allowed to earn more than any of the agents who worked so hard selling homes? I imagine everyone will agree that being a real estate broker is totally legal. Those who are smart, willing to take the financial risk of overhead, and up for the challenge of recruiting good agents, are the ones who get to live a life benefitting from leveraged Income. So how is Network Marketing any different? I submit to you that I found it to be a step better. One day, a friend shared with me how he was earning the same income I was, but that he was doing so from home without the overhead, employees, insurance, stress, and being subject to market conditions. He was doing so in a network marketing business. At first I refuted him by denouncements that he was in a pyramid scheme. He asked me to explain why. I shared that he was earning money off the backs of others he recruited into his downline, not from his own efforts. He replied, “Do you mean like your family earns money off the backs of the real estate agents in your company?” I froze, and anyone who knows me knows how quick-witted I normally am. Then he said, “Who is working smarter, you or your dad and brother?” Now I was mad. Not at him, but at myself. That was my light bulb moment. I had been closed-minded and it was costing me. That was the birth of my enlightenment, and I began to enter and study this network marketing profession. Let me explain why I found it to be a step better. My research led me to learn why this business model made so much sense for a company that wanted a cost-effective way to bring a product to market. Instead of spending millions in traditional media ad buys, which has a declining effectiveness, companies are opting to employ the network marketing model. In doing so, the company only incurs marketing cost if and when a sale is made. They get an army of word-of-mouth salespeople using the most effective way of influencing buying decisions, who only get paid for performance. No salaries, only commissions. But what is also employed is a high sense of motivation, wherein these salespeople can be building a business of their own and not just be salespeople. If they choose to recruit others and teach them how to sell the product or service, they can earn override income just like the broker in a real estate company does. So now they see life through a different lens, as a business owner waking up each day excited about the future they are building for themselves. They are not salespeople; they are business owners.”
― Brian Carruthers, Building an Empire:The Most Complete Blueprint to Building a Massive Network Marketing Business

“The key to success in selling/recruiting lies in your ability to go from no to no without losing your enthusiasm. Remember that we are in the people attraction business. So we must keep our level of passion and excitement high as we sort through the prospects because part of what they are buying into is our “music” — our conviction and attitude about what we are a part of. It’s not what you say; it’s how it sounds that is most important. Don’t worry about having the right words … that is secondary.”
― Brian Carruthers, Building an Empire:The Most Complete Blueprint to Building a Massive Network Marketing Business

“CONGRUENCE Have you ever felt stuck? Maybe you haven’t recruited anyone in a while, and you just can’t seem to break the streak of no success. This causes you to not feel like picking up the phone and getting any more rejection. You don’t feel like talking about the business that day, so you don’t. Can you relate? This is critical for you to always remember. You cannot avoid rejection. Ninety percent of people are always going to tell you that your business is not for them. You have to go through the no’s to get to the yeses. There is no other way around it. You may not like making calls and accepting no’s, but you will like the results and income you will get by doing it consistently enough. Bank on it. So here’s what happens to everyone, myself included. You have a bad day, where everyone says no. You wake up the next day and you just cannot get yourself to make some calls. The whole day goes by and you did nothing to grow your business. The next day, you have a nagging little feeling of guilt about doing nothing the day before, so you start to internalize it. You question whether you know what you are doing. Does the business work? Is it worth the effort? You know the answer is yes, so you don’t quit — but you also do no activity. The next day, that little guilt feeling has mushroomed even bigger. And as time goes on, the guilt turns into self-loathing. You get down on yourself for not performing like you know you could and should. You begin to beat yourself up and even compare yourself to others. Sadly, this can become a downward spiral that is self-inflicted and hard to break out of. Without being wise enough to seek direct help from an upline expert, some people never recover. Instead of fixing their mindset and bringing their goals and the actions back into alignment — getting congruent — they quit the business. These are the blamers who walk the Earth claiming the business didn’t work. No! They stopped working! Don’t be a blamer. Be congruent. Make your activity match up with your WHY in the business. Pick up the phone and snap back into action. Don’t allow yourself to be depressed, because it is a form of depression. Your upline can help you snap out of it. How”
― Brian Carruthers, Building an Empire:The Most Complete Blueprint to Building a Massive Network Marketing Business

“The best revenge is massive success.”
― Brian Carruthers, Building an Empire:The Most Complete Blueprint to Building a Massive Network Marketing Business

“People will work for money, but will die for recognition.”
― Brian Carruthers, Building an Empire: The Most Complete Blueprint to Building a Massive Network Marketing Business

“without confidence you cannot have influence.”
― Brian Carruthers, Building an Empire: The Most Complete Blueprint to Building a Massive Network Marketing Business

“In my company, we have the CEO send out an automated email message notifying everyone in the upline every time a new recruit joins somewhere in their downline. This serves as a constant reminder that their business is growing (often in spite of them).”
― Brian Carruthers, Building an Empire: The Most Complete Blueprint to Building a Massive Network Marketing Business

“What do you like best about your job/business?” Let them answer and show some interest, then ask, “What do you like least about your job/business?” Discuss, using “feel-felt-found“ so they can see you can relate to them. Then say, “It sounds like you and I are driven by the same things,”
― Brian Carruthers, Building an Empire: The Most Complete Blueprint to Building a Massive Network Marketing Business

“system.”
― Brian Carruthers, Building an Empire: The Most Complete Blueprint to Building a Massive Network Marketing Business

“Billionaire J. Paul Getty once said, “I’d rather get paid 1 percent off the efforts of 100 people, than getting paid 100 percent of just my own”
― Brian Carruthers, Building an Empire: The Most Complete Blueprint to Building a Massive Network Marketing Business

“Are you attracting money, or repelling it? This is important to understand. If you were conditioned and programmed your whole life that “money is the root of all evil” or “money makes people do bad things,” no wonder you do not have an abundance of it. You are repelling it away from you. Subconsciously, because you do not like money, your actions are causing you to get rid of what money you do earn. If you can change your mind, you can change your bank account. Money is not evil, it is paper. The greed of, or doing bad things for or with the money, is the issue. Money can make you more of what you already are. If you are a bad person, you can now afford to be a worse person. If you are a good person, you can now do more nice things for others. So decide today to respect and appreciate why money is an instrument for good. Begin to attract money rather than repel it. This mental shift will have an enormous effect on your life from today forward if you make this shift in thinking. Decide today that you want more money, and determine what you need the money for. Then attach those good reasons for the need to your dominating thoughts about money. When you connect money with those reasons that compel you to want to earn more, you will begin to attract more.”
― Brian Carruthers, Building an Empire:The Most Complete Blueprint to Building a Massive Network Marketing Business

“YOUR MIND WILL PLAY TRICKS ON YOU There are many days you will feel like you are riding a roller coaster. Just remember — this is normal. There is no way around it. You will have mental ups and downs in this journey of building your business. You get started in the business, and you are fired up! You have huge dreams and expectations. Then you get your first no, and your dream gets shattered. You stay with it, and go through some more rejection and finally recruit a great partner … woohoo! You are back on top of the world. Then that recruit quits the next week … you are back in the dumps. But then you recruit someone else, and you see hope again! And maybe your business starts to get traction and grows. But after a while, 90 percent of your downline has disappeared, and your mind plays tricks on you. Now you wonder if it is even worth recruiting anyone else, if most are only going to quit anyway. So now the phone weighs 300 pounds, and you just can’t get motivated to make calls.”
― Brian Carruthers, Building an Empire:The Most Complete Blueprint to Building a Massive Network Marketing Business