This Is Strategy Quotes

“I can’t tell you what your strategy should be, but I know that you need one.”
― Seth Godin, This Is Strategy: Make Better Plans

“A strategy isn’t a map—it’s a compass. Strategy is a better plan.”
― Seth Godin, This Is Strategy: Make Better Plans

“Jesse Cole, founder and owner of the Savannah Bananas, had a problem. His remarkable idea was constrained by an existing system. Now, he is finding ever more success in bringing his wacky baseball jamboree to stadiums across the country. He recently made important decisions that freed the team from where they were stuck, and the options in front of them are multiplying.”
― Seth Godin, This Is Strategy: Make Better Plans

“The strategy gets better as you grow. Anyone can sprint, but elegant strategies are something that you can maintain. •  Systemic advantage defeats heroic effort. Heroic effort is thrilling, but long-term elegant strategies rarely require miracles on a daily basis. •  They’re simple to explain and difficult to stick to. Over time, the pressures to vary from the elegant strategy increases—a thousand little compromises that eventually lead to mediocrity.”
― Seth Godin, This Is Strategy: Make Better Plans