The Winner Effect Quotes

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The Winner Effect: The Neuroscience of Success and Failure The Winner Effect: The Neuroscience of Success and Failure by Ian H. Robertson
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“Power makes us smarter, more ambitious, more aggressive and more focused. These qualities are sharpened when we win, and they boost our chances of winning in the future. Power changes us in such a way that it opens doors in our brain that help us gain more power. Power, in other words, empowers us to be winners through a positive feedback loop, a virtuous cycle of power-induced brain changes that make us even more of a winner in the future.”
Ian H. Robertson, The Winner Effect: How Power Affects Your Brain