The Innovator's Solut!on Quotes

“innovator’s dilemma: Should we invest to protect the least profitable end of our business, so that we can retain our least loyal, most price-sensitive customers? Or should we invest to strengthen our position in the most profitable tiers of our business, with customers who reward us with premium prices for better products?”
― Clayton M. Christensen, The Innovator's Solution: Creating and Sustaining Successful Growth

“They are always motivated to go up-market, and almost never motivated to defend the new or low-end markets that the disruptors find attractive. We call this phenomenon asymmetric motivation. It is the core of the innovator’s dilemma, and the beginning of the innovator’s solution.”
― Clayton M. Christensen, The Innovator's Solution: Creating and Sustaining Successful Growth

“In sustaining circumstances—when the race entails making better products that can be sold for more money to attractive customers—we found that incumbents almost always prevail. In disruptive circumstances—when the challenge is to commercialize a simpler, more convenient product that sells for less money and appeals to a new or unattractive customer set—the entrants are likely to beat the incumbents.”
― Clayton M. Christensen, The Innovator's Solution: Creating and Sustaining Successful Growth

“Using flawed segmentation schemes, they often introduce products that customers don’t want, because they aim at a target that is irrelevant to what customers are trying to get done.”
― Clayton M. Christensen, The Innovator's Solution: Creating and Sustaining Successful Growth

“when people encounter a significant threat, a response called “threat rigidity” sets in. The instinct of threat rigidity is to cease being flexible and to become “command and control” oriented—to focus everything on countering the threat in order to survive.”
― Clayton M. Christensen, The Innovator's Solution: Creating and Sustaining Successful Growth

“Identifying disruptive footholds means connecting with specific jobs that people—your future customers—are trying to get done in their lives.”
― Clayton M. Christensen, The Innovator's Solution: Creating and Sustaining Successful Growth

“Probably the most daunting challenge in delivering growth is that if you fail once to deliver it, the odds that you ever will be able to deliver in the future are very low.”
― Clayton M. Christensen, The Innovator's Solution: Creating and Sustaining Successful Growth

“represent”
― Clayton M. Christensen, The Innovator's Solution: Creating and Sustaining Successful Growth

“venture”
― Clayton M. Christensen, The Innovator's Solution: Creating and Sustaining Successful Growth

“Much of the ability to create and maintain valuable brands, as a consequence, has migrated away from the product and to the channel because, for the present, it is the channel that addresses the piece of added value that is not yet good enough.”
― Clayton M. Christensen, The Innovator's Solution: Creating and Sustaining Successful Growth