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“The most effective way to change your habits is to focus not on what you want to achieve, but on who you wish to become.”

“When you have repeated a story to yourself for years, it is easy to slide into these mental grooves and accept them as fact. In time, you begin to resist certain actions because “that’s not who I am.” There is internal pressure to maintain your self-image and behave in a way that is consistent with your beliefs. You find whatever way you can to avoid contradicting yourself.”

“Goals are about the results you want to achieve. Systems are about the processes that lead to those results.”

“Time magnifies the margin between success and failure. It will multiply whatever you feed it. Good habits make time your ally. Bad habits make time your enemy.”