Ronald A. Heifetz > Quotes > Quote > John liked it

“You know the adage “People resist change.” It is not really true. People are not stupid. People love change when they know it is a good thing. No one gives back a winning lottery ticket. What people resist is not change per se, but loss. When change involves real or potential loss, people hold on to what they have and resist the change.”
― Ronald A. Heifetz, The Practice of Adaptive Leadership: Tools and Tactics for Changing Your Organization and the World