Robert

“Engage people with what they expect; it is what they are able to discern and confirms their projections. It settles them into predictable patterns of response, occupying their minds while you wait for the extraordinary moment — that which they cannot anticipate.”
― Sun Tzu, The Art of War

“To win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill.”
― Sun Tzu, The Art of War

“One mark of a great soldier is that he fight on his own terms or fights not at all.”
― Sun Tzu

“In the midst of chaos, there is also opportunity”
― Sun-Tzu, A Arte da Guerra