Sycamore

“To make the decision, Bezos used a mental exercise that would become a famous part of his risk-calculation process. He called it a “regret minimization framework.” He would imagine what he would feel when he turned eighty and thought back to the decision. “I want to have minimized the number of regrets I have,” he explains. “I knew that when I was eighty, I was not going to regret having tried this. I was not going to regret trying to participate in this thing called the internet that I thought was going to be a really big deal. I knew that if I failed, I wouldn’t regret that, but I knew the one thing I might regret is not ever having tried. I knew that that would haunt me every day.”
― Jeff Bezos, Invent and Wander: The Collected Writings of Jeff Bezos

“As I watched the stock fall from 113 to 6, I was also watching all of our internal business metrics:”
― Jeff Bezos, Invent and Wander: The Collected Writings of Jeff Bezos

“Bezos then consulted his wife, MacKenzie, whom he had met at the hedge fund and married the year before. “You know you can count me in 100 percent, whatever you want to do,” she said.”
― Jeff Bezos, Invent and Wander: The Collected Writings of Jeff Bezos

“Keeping his focus on the customer, he emailed one thousand of them to see what else they would like to be able to buy.”
― Jeff Bezos, Invent and Wander: The Collected Writings of Jeff Bezos