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Business Intelligence Using Smart Techniques by Charles Halliman
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Strategic Issues Management by John D. Stoffels
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Marketing to Changing Consumer Markets by Ronald D. Michman
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Competing for the Future by Gary Hamel
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The Balanced Scorecard by Robert S. Kaplan
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Marketing Management by Philip Kotler
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Little Red Book of Selling by Jeffrey Gitomer
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SuperFreakonomics by Steven D. Levitt
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Made to Stick by Chip Heath
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The Tipping Point by Malcolm Gladwell
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