alejandro

“If you think that leadership is deciding what you want and telling people to do it, I feel sorry for you. Reality is going kick your ass so far that not even Google will find you. The goal of this chapter is to help you become such a great leader that you’ll appear on the first page of a Google search for “leader.”
― Guy Kawasaki, The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

“BRANDS ARE LESS IMPORTANT. When information was incomplete and slow, people depended on a brand’s imprimatur for quality assurance. In the book business, the average number of stars on Amazon and the first few comments that strangers have posted are more important and visible on Amazon than the publisher’s name.”
― Guy Kawasaki, The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

“Hiring better than yourself means that you hire for strengths as opposed to hiring on the basis of the lack of weaknesses. A great leader hires people for their strengths and then assigns them tasks that take advantage of those strengths.”
― Guy Kawasaki, The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

“CREATE A VIDEO. An enchanting, enticing, and energizing less-than-two-minutes video is the most important component of your project. Make it great, because it’s going to make or break your project. TELL A PERSONAL STORY. Your video, e-mails, and social media posts should tell a story. The best kind of story is a personal one. For example, how you undertook the project because you had an unmet need, such as a better way to fix flat bike tires (see the patchnride project on Indiegogo).”
― Guy Kawasaki, The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything