alejandro

“If you think that leadership is deciding what you want and telling people to do it, I feel sorry for you. Reality is going kick your ass so far that not even Google will find you.”
― Guy Kawasaki, The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

“BRANDS ARE LESS IMPORTANT. When information was incomplete and slow, people depended on a brand’s imprimatur for quality assurance. In the book business, the average number of stars on Amazon and the first few comments that strangers have posted are more important and visible on Amazon than the publisher’s name.”
― Guy Kawasaki, The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

“Q: Should I share my secret ideas with anybody other than my dog? A: The only thing worse than a paranoid entrepreneur is a paranoid entrepreneur who talks to his dog.”
― Guy Kawasaki, The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

“Should I share my secret ideas with anybody other than my dog? A: The only thing worse than a paranoid entrepreneur is a paranoid entrepreneur who talks to his dog. There is much more to gain—feedback, connections, sales opportunities—by discussing your idea with many people than there is to lose. Also, if discussing your idea makes it indefensible, you don’t have much of an idea in the first place. Ideas are easy; implementation is hard. My hypothesis is that the more an entrepreneur insists on a nondisclosure agreement, the less viable the idea. After several decades of work with startups in Silicon Valley, I’ve never heard of a company”
― Guy Kawasaki, The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything