Marketing Concepts for Authors: All You Need to Know on One Page

[Randy]

Marketing Concepts for Authors: All You Need to Know on One Page
Do you need an MBA to be an author? No, but applying basic marketing concepts may save some time in building your platform.
The basic strategy for online book marketing is to lure potential readers to your site with useful or interesting information, and then pitch them your book. (Yes, it's a little gross.)
More concepts to keep in mind:

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