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Author Info & Writing Discussion > What do you think about book trailers

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message 1: by A.J. (new)

A.J. Walkley (ajwalkley) | 12 comments Hey all! I just finished the book trailer for QUEER GREER. I'd love for you to check it out and discuss whether you think book trailers are necessary are important for selling books - or whether anyone takes them into consideration at all.

http://www.goodreads.com/videos/23772...


message 2: by Kaje (last edited May 02, 2012 08:34PM) (new)

Kaje Harper | 17376 comments I've never done one for my books, or bought a book because of one, but I'm an old fogey. It will be interesting to see what younger people think.

BTW, the adult group just did a big marketing survey in which this was one of the questions too. So we should soon have some data on the adult side. I wonder if there's a generational difference.


message 3: by Sara (new)

Sara Alva | 22 comments I'm one of the people who took the survey and checked "Book Trailers? There are book trailers?"
Now that I know they exist, I think they might pique my interest in a book, but I still wouldn't make a purchase without either reading a sample or reading reviews.


message 4: by Kaje (last edited May 26, 2012 11:16AM) (new)

Kaje Harper | 17376 comments The M/M group just did a big survey on what people use to choose the books they read. Bearing in mind that this is mostly an older audience than for YA, the question about Trailers got (out of 700 responses):

Question 26*
Do you watch book trailers?
All the time....3.69%
Occasionally....45.45%
No..............39.91%
There are book trailers?..10.94%

How effective are book trailers as an influence for you to purchase a book?
Very Effective....28%
Effective.........9.66%
Neutral...........36.36%
Ineffective.......18.75%
Very Ineffective..20.03%
I didn't know there were book trailers....13.92%


message 5: by Coffey (new)

Coffey Brown (CoffeyBrown) | 7 comments I think that book trailers are great. I think they are pricey to have done but I think it does a lot for a book. Look what a trailer does for movies. Like everything else, if the trailer is good it will help your book. I think it gives your book another spin and draws people in. When I find a price I am comfortable with I will do one too.

Stacey aka Coffey Brown
BrookLyn's Journey...summer 2012 release


message 6: by Kaje (new)

Kaje Harper | 17376 comments Coffey wrote: "I think that book trailers are great. I think they are pricey to have done but I think it does a lot for a book. Look what a trailer does for movies. Like everything else, if the trailer is good it..."

I do wonder if the numbers might be better in YA than in the adult books. maybe we'll do a poll on here sometime.


message 7: by Haley (new)

Haley (thatwritergirl75) | 10 comments Book trailers really don't "sell" a book for me. Typically, I look them up out of curiosity for a novel I've already read. They don't seem that effective to me...maybe even a bit counterintuitive? But I have nothing against them. I think if they're done well, they can be neat, just not a very effective marketing strategy.


message 8: by Kaje (new)

Kaje Harper | 17376 comments Caitlin wrote: "What are some of the companies that do them?"

I know some individuals who do them for their own books or a small number of clients. Daniel A. Kaine did his own for Dawn of Darkness, for example. It's nicely done but I'm not sure it would influence me to buy the book without other info, and I'm not sure how readers would find the trailer if they didn't already know about the book in the first place.


message 9: by Dennis (new)

Dennis R. (dennis_upkins) | 7 comments When Hollowstone came out, I hadn't planned on doing a book trailer but when my publisher asked me about one, I created one for the novel. Thankfully I have a background in art and animation. I'm very pleased with the results.

I think if they're well-done they can help. Is it worth spending a huge fee on to have, imho no. But if you know someone who's a gifted video editor and can whip something together for you, I say go for it.


message 10: by Kaje (new)

Kaje Harper | 17376 comments Dennis wrote: "When Hollowstone came out, I hadn't planned on doing a book trailer but when my publisher asked me about one, I created one for the novel. Thankfully I have a background in art and animation. I'm v..."

How did you figure out where to post it/ how to get people to see it? That's the part that's really not intuitive to me.


message 11: by Patricia (new)

Patricia Lynne (pjlauthor) Book trailer are hit or miss. Personally, I don't care to watch them, but I love to make my own and am working on one for Snapshots and I made one for Being Human that instantly got me a sale and satisfied reader. So I'd say it doesn't hurt to have one.


message 12: by [deleted user] (new)

I personally only watch book trailers if I have an urge to know what the book is about but mostly I don't bother with the book trailers.


message 13: by Coffey (new)

Coffey Brown (CoffeyBrown) | 7 comments I like book trailers. I think it's a great addition to the marketing plan. I enjoy watching them if they are done right.

Stacey aka Coffey Brown
Author of BrookLyn's Journey


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