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Why don't more people read Self-published authors?
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J.J.
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Feb 03, 2014 10:55AM

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I read some self-published authors, but the main reason that I do not read more is the distressing trend that 'authors' (and I use the term loosely) put out works that are poorly formatted, lacking grammatically, full of misspellings, plot holes... everything that leads to a poor review and then the author has a snit fit in reply to the review or via social media.
I am a reader and a reviewer. It is not my place to make an author a better writer or cut them some slack because it is a self-published work. Self published folks can give a hearty thank you to all of those other self-published authors that they see raising a stink about being 'bullied' by negative reviews. It is that very vocal majority that has put me off of most self-published works.

There are some SPAs that I am absolutely in love with. In fact my favorite author in the world started as an SPA and still self pubs things that his publisher is not interested in.
But apart from the rare find most of what I've been subjected to is complete garbage. And it is not even just bad ideas, rather many of them are great ideas but the execution if awful. The grammar is bad, the spelling is bad, sometimes I can't even comprehend what they are trying to say. Most of the time I am itching to get out my red pen and just start line editing and submit that as my review.
Frankly, my experience with self pubbed work has made me seriously consider offering my services as an copy editor because while I have some (but not much) experience with it I could edit these things waaaaay better than whoever actually did it (if anyone).
Then you add in the disproportionate number of SPAs who like to attack and demean me when I don't like their precious "baby."
To be entirely frank, it is no longer worth the time, effort, and money to wade through the pile of dung in the hopes that I might stumble across an Oreo cookie. I will keep carefully selecting SPAs for my blog, but that's it for me. I can't handle anything else.

I have an author friend who was represented by a publisher and had his book professionally edited twice, yet the readers still found many issues. So he is editing it again.
This shows that the issue can occur even within the non-independent realm.
What I'd like to see is an Independent Rating Agency provide an official rating service for items such as grammar and punctuation, plot, character development, voice, etc. I'd like this rating to be placed directly on the front of the book. The reader would then know the quality of the author's work before purchasing it and I would not be judged by the quality of my fellow Indie authors. I would instead be judged by my own quality.
Let me be clear. I also want to be paid for my quality. I don't want to have to offer my 136,000 word novel, which went through 3 rounds of editing for plot and character development, followed by 3 rounds of editing for grammar and punctuation, for 99 cents.


Then the readers hold some of the responsibility for this situation. If an author has to give their work away or only get 99 cents for it, you can't expect them to pay for editing and other professional services.

Then the readers hold some of the responsibility for this situation. If an author has to give their work away or only get 99 cents for it, you can't expect them to pay for editing and other professional services."
Wow. Really??? No words. (Well, that's a lie but...) Leaving thread now.

Lilo,
The desire to put out a quality product should have you pursue all avenues. I have invested a lot of money I probably will not see a return on on my self-pub'ed books. Will that keep me from doing it again? Doubtful.
If you think because people don't want to pay more for books that $0.99 or free then you shouldn't put out any effort to put out a good product then I don't know what to say.



*slow applause*
A lot of these indie books aren't of the same quality as published books. The low cost is a reflection of that, like buying the generic brand in a supermarket. Even if they aren't inferior goods a lot of people will perceive them that way just because they don't have the backing of a large publisher.
Blaming the reader is ridiculous. If you want more money, you could shell out for professional services or go through the piles of rejection letters and revisions it takes to be submitted into a large publisher.

Yes, I think this is largely true.

I am saying that the problem we have here is of imbalance and that the fault is on both sides. Some authors produce great quality work yet give their work away. They apparently don't value their time or their need for people to love their work is it's own enjoyment. But that tips the balance for those who want to produce quality work and make a living off of it. Most self-published authors don't even make $10,000 a year from their work. Then we have authors who produce sub-standard work and want to get money for it. That gives a bad flavor to those who want to set a "right price" for their work. Then we have readers who expect to get quality work and pay nothing for it. All of these things hurt the market.
The only way to right the market is if authors sell their work for what it is worth (and no more) and if readers are willing to pay what it is worth (and no less). Clearly the market is not there now.


The only thing about that is the "we" out there brought the price of eBooks to that level. That is why the Big Six (five?) Trad publishers got in big trouble trying to price fix last year. Readers have the expectation of paying little or nothing only because we have projected that image. A couple years ago, the price of an eBook and a Paperback were close to the same. Now there is a chasm the size of Mt. Everest between them.
Nenia,
I received piles of rejection letters and only one had any valuable advice on why my book was not being purchased. "Your novel is not commercial enough for us to purchase at this time." Next problem is the Big Six (five?) trad publishers are also having to sell books at the $0.99-$4.99 threshhold because of the expectation created by "us" so Trad contracts are becoming less lucrative for the writer.


I think the best situation would be if the large distributors (Amazon, Barnes and Noble, and Smashwords) would require that authors submit their work to an independent rating agency before listing it. That rating should be displayed on all work. Those rating agencies should be certified by an independent organization. I am not at all suggesting that the rating be reason to deny publishing, but that the rating be clearly available to readers. I think we will get there eventually.

That said, I think any author who's selling -all- of their work for $0.99 is doing themselves a disservice by, yes, ultimately undervaluing their work. Put one book out there for $0.99 to get attention and more eyes on your work, but the rest of your books should be priced higher. Readers will pay it, if they feel the value is there. If you've given them a good read for $0.99, the odds are good that they'll pay $2.99 or $3.99 to read you again.




Or they're just utterly insensitive and don't give a crap.
I find flippant diagnoses like that offensive, having been a longtime sufferer myself. :/

With a lot of indie fics, I find myself reading through hundreds of positive reviews, then looking back on my own negative review and wondering what I was missing.
Reviews on indie books are definitely stratified. Some people want to support them and give them higher ratings than they probably deserve. But this jacks up the rating artificially and people go into the book with high expectations and get pissed off when they shell out a lot of money for a book with good reviews only to find out that they're reading unedited dreck.
This has happened to me before.
ETA: as a reader, not as an author.

Write because you want to, because you have to. If you can manage to get up to enough of a standard of quality, publish it because you want to, so you have something to show for all your hard work. If you make any money at it, that's a huge extra. But that shouldn't be the goal. Because the odds of any of us being the next JK Rowling are very, very, VERY slim. If you believe in those sorts of odds, I suggest you play the lottery instead.
Editing, professional level covers and all that, are not cheap. I get it. But you can't expect to put out an obviously amateur product and expect to get paid professional pay for it. You just can't. You have to be able to compete. If you can't do that for whatever reason, then reset your expectations.
Right now, I've spent a crapload on artwork and covers. I don't even know how much, really, at this point. It doesn't matter. I'm not investing in it because I think I'll make all my money back. I'm investing in it because I am producing a product that I want to be at a certain standard. I have to prove myself right now, and I am investing in that. I consider it dues.

And, most importantly, YOU WILL NOT BE ASKING FOR MONEY. You will not be passing yourself off as a professional, trying to meet professional standards, or pissing people off when they find that you are not. All the upsides, no down side.

The irony of diatribes (not by you) against hobbyists and amateurs is that the real hobbyists and amateurs are those who spend without regard to what they can get back. If you have the resources that is your choice, but you are not running a self publishing business if you do so. You are functioning as an amateur (doing it for the love of writing) and financing the businesses of editors and other service providers, who are watching their outgoings and carefully forecasting their likely income.

The days of unprofessional manuscripts spit up onto Amazon by freshmen indies are over. High level professional editing and design are readily available online, and very affordable.
It is my opinion that the playing field has leveled, if not economically slanted in the favor of indie publishing.
When it comes to fiction, I personally enjoy something that takes a few more risks than something that everyone on my block has read. "Mainstream" books that fit into perfect categories easily digestable to the masses are just not appealing to me.
Traditonal publishers can't take any risks with what they publish, where indie publishers can. Due to that fact, genre blending and experimental fiction in indie publishing is encouraged and much more entertaining for me to read.
Personally, I will forgive some stumbles for something fresh and new. If I want something safe and perfect I will just read a textbook.

There seems to be a general view that all Indie authors are authors who were rejected by publishing companies. I'd just like to point out that some Indie Authors never wanted a publishing company to start, so they never asked for acceptance.
Some of the reasons for this are:
desire to maintain control of the product
desire to produce something that does not fit the commercial model (as Robert mentioned above)
desire to NOT work for someone else
None of these reasons are in conflict with producing high quality work.
I also strenuously object to the idea that writers should put their work out there with the expectation of little or no profit, or even a loss. It seems some readers expect that. I am also seeing on this board some writers recommend that! I don't know about how other writers value their work, but I absolutely feel that my efforts have value and my product is worth compensation.
It seems quite simple to me. Writers should charge what their book is worth. Readers should be willing to pay for what they get.
Nor do I understand how this is any different the providing tips at a restaurant. No one would ever suggest that just because you can get away with paying zero tip, that you should. People pay the waitress based on the service provided. Yet I keep hearing again and again how writers should ask nothing or expect nothing in return for their work. They should do it for the "art". No, no, no! They should produce high quality work for the art. This is true! But they should sell it for what it is worth. They should NOT give it away. That devalues all of our efforts.

Lilo, there's a little something missing from that point of view--basic market economics, including supply & demand. Writers are certainly free to charge what their books are 'worth'. However, the market (namely, consumers in this instance) determines what prices it will bear. Essentially, the harsh reality is that one writer's determination of 'worth' does not necessarily equal a sustainable (read: 'sellable') price in the marketplace.
etc: typos, etc.

I think a short term promotion is fine, or make it free if it is garbage. But if it actually has value, ask for that price!
Writers who ask for nothing in return for good work are a much at fault in this situation as readers who expect something for nothing.
However, writers who "right price" their work and readers who are willing to pay it, are on the correct path.
The next thing we need to do is find a way to help readers know the books general worth before they buy it.



It is the giving away for free / expecting free notions that I so clearly object to.

I put the first chapter of my novels and the entire picture book on my website so readers can see if it is what they want before buying. The Amazon look inside feature isn't enough.
BonnieFerrante.ca

That's a great idea. However, I would like it to be rated by more than one person.

I also have a book with a traditional publisher that has been in the works for three years and may take one more before it up. They use freelance editors who take two to four months to send back edits. I'm too old to publish books at the rate of one every three or so years.
I self published my children's books because I want more control. I do the illustrations myself having experience with art (although digital art is new to me). Knowing I am going to do the illustrations makes the marriage between picture and word better and helps me to be succinct and my writing. Again, a children's book takes years with a traditional publisher but far less time to self publish.
I will continue to submit to publishers and self published on the side. I enjoy and learn from both experiences differently.

If you received a poor rating, you could either revise it or send it to another agency. If your book really sucks, you are not going to keep dishing out dollars to send to multiple agencies if you keep getting the same poor results. You will revise it. If it was a fluke and the person rating your book had a grumpy day, you still have another chance, but you are out some additional cash. You also know not to go to that agency again.
I understand it is a mirage, but it is a nice one. :)


That's true of traditionally published books as well, though. I've had friends highly recommend books to me only to find that I didn't like them at all. Most times, I was fortunate enough not to waste my money on them because the book was loaned to me. But that brings up another point ...
It is the giving away for free / expecting free notions that I so clearly object to.
So if I borrow a book from a friend or the library, you object to that? I might not have read that book otherwise. And if I love it, I will probably spend the money to get my own copy AND buy the author's other books. Free can really work in an author's favor!
As an author myself, I give my books away for free all the time. It's never listed as free on Amazon or anywhere, because that's my bookstore. A brick and mortar bookstore doesn't give books away for free so neither will mine. But it's my product and if I want to build an audience, I will happily give it to people to read, especially in exchange for an honest review. Mostly, though, it's in the hopes that they enjoy what I wrote - since that's why I wrote it in the first place. Hopefully, they'll tell their friends about it.
Heck, I'll give YOU a copy if you want one. It's currently rated 4-5 stars on Amazon, so someone out there doesn't think it's "crappy." Wait, I'll go better than that — I'll give the first 20 people free ebook copies of my entire trilogy if they email me!


Good point. :-)

Write because you want to, because you have to. If you can manage to get up to en..."
This attitude is precisely the reason that so much self-publishing sucks.
If you aren't publishing because you think you are good enough to go pro, then why are you publishing? Why not start a blog and give your words away?
It's also not true. Everyone - and I mean EVERYONE - who self-publishes thinks that they are going to strike gold. It is the freaking Yukon out there, and every city-slicker has jumped onto the bandwagon whether or not they would know a gold flake when one dropped into their pan. The worse the book, the more obvious it is that they are in it for the money and nothing more, actually.
I have given up, given up completely on self-published authors unless they are hybrid authors or they cut their teeth with a publisher and went independent after they developed expertise in their craft. The risk outweighs the value provided. It isn't the cost of the book that matters to me, it's the time I waste (or don't waste) reading the book that is important to me.
I value my time at about $60.00 an hour. If I spend 3 hours reading a 350 page piece of garbage, that .99 book just cost me $180.00 in lost enjoyment. I'd just as soon pay the $9.99 for a book that is going to pay me $180.00 in enjoyment experienced. In one calculation, I've lost $179.01, in the other, I've gained $170.99.
Why don't I read more self-published authors? Because most of their books are terrible.


As a REVIEWER I'm slightly more cirumspect. I try to read and review as many SPA's as I can because I like to support authors in all capacities with reviews - it seems as if reviews can help market an SPA where they don't have the money or resources to do much themselves. And thats great, the reader/author world has opened up. However there have been a fair few reviewers who have had issues with SPA's when they havent liked the book. So if I'm intending to review- or accepting a free copy in exchange for an honest review- I tend to try and check out the author around and about on my blogging sites and make sure I'm not going to end up in a sticky situation.
GENERALLY speaking though I think LOTS of people read self published books and more are doing so everyday.
:)


Me, personally? I almost never get fooled at this point. But I would probably post a critical review on booklikes and on amazon, and not goodreads. I am not interested in being attacked and the bad behavior of self-published authors has really ratcheted up in the last six months or so.

I don't think I'm going to strike gold. I hope that I'll reach the audience my books deserve, but I'm realistic enough to understand that with 40,000 books published per week, I need to build exposure and that I might never become more than a midlist author. I do what lies in my power, but I know that my books might sink despite a professional cover, quality writing and professional editing.
I know that many readers read books recommended by their friends, and I know that's how I sold a lot of my books. I have enthusiastic readers who write long reviews and tweet about my books. I've been offered contracts from publishers, but the terms were horrible and as an unknown author I don't have the clout to change those terms to my advantage.
So I keep doing what I've been doing for more than two decades and that is writing the books I'd like to read, while hoping others might like them too.

If I've bought the book I don't feel obliged to review it at all, either glowing or negative and often don't.If I ever came across one that was so terrible I genuinely thought others would waste their money THEN I would say so in a review but luckily that hasnt happened yet. So sometimes I review them sometimes I don't! That applies both to traditionally published AND self published. I buy a lot of books. I read even more, I can't review them all.
If I've been sent it for review I give what is asked for. An honest review. Again that applies equally to all forms of publishing.

Martyn, I've interacted with you enough to get you. You are realistic and I believe you. But I have also interacted with a lot of people who have self-published, and you are also, in my experience, a bit unique.
There is nothing wrong with being a mid-list author. In fact, many of my favorite authors are mid-list authors. You aspire, however, to be a professional. Thus, you act like one.
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