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Writer's Station > How to build readership with your blog

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message 1: by Everly (new)

Everly Anders | 207 comments Mod
Nowadays, everyone and their mom has a blog. Strike that, everyone and their mom and their mom's dog had a blog. We all keep hearing about how it can be the most effective way to advertise your book for free. The only problem is, a lot of people are just waisting their time with their blog, spending hours a day on it with little to no results. I know that was definitely me in the beginning. I eventually realized I either needed to make my blog work for me, or scrap the whole thing. I put tons and tons of hours into research and development.

Since my blog has become so successful, people have asked me how I did it. Here is my blog post about making your blog work for you.

http://ellelapraim.com/how-to-build-r...

Even if you don't read the article, the one thing you need to remember above all else, is to be authentic. If you just have a blog because you think you need one, people will see that. If you love to write on your blog, and you have a passion for your readers, you will be the kind of blog that people bookmark and check everyday.


message 2: by Sandra (new)

Sandra  (readingontheporch) well said. I appreciate your insights though you approach the subject primarily from a writer's perspective. How would a reviewer/reader apply this information, especially when the blog was created specifically for book reviews?


message 3: by Lynne (new)

Lynne Cantwell | 22 comments Good stuff, Elle. :) I've been putting explanations of grammar rules in my blog on an irregular basis, and it has gotten some good comments when I've done it. Maybe I should make it a weekly feature. Hmm.


message 4: by Everly (new)

Everly Anders | 207 comments Mod
Lynne wrote: "Good stuff, Elle. :) I've been putting explanations of grammar rules in my blog on an irregular basis, and it has gotten some good comments when I've done it. Maybe I should make it a weekly fea..."

Yes! That sounds great. Anything to make yourself original and stand out.


message 5: by Scott (new)

Scott Bury (scottbury) | 38 comments I post writing tips fairly regularly on my blog, and those posts get fairly high page views, particularly when I tweet about them, as well.


message 6: by Maria (new)

Maria Nazos (marianazos) | 9 comments Here's a really good article on it. http://www.fourhourworkweek.com/blog/...

It basically says to go where bloggers go and write AROUND the topic; as in, write about those things that interest others, like Scott's writing tips, instead of those things that would just interest you. Timothy Ferris made the NYT Bestseller List that way.


message 7: by Maria (new)

Maria Nazos (marianazos) | 9 comments Elle, how many hours per week, on average do you spend blogging out of curiosity?


message 8: by Susan (new)

Susan Spence | 22 comments I take pictures for my blog, as that's something I enjoy, and write stories around them. I think it helps people who might be interested in my books find me as my lifestyle and what I write about are similar. I live on a ranch in the western US, and people who find my blog are interested in my photos about horses and the other animals we have, plus the scenery, and ranch life.


message 9: by Everly (new)

Everly Anders | 207 comments Mod
Maria wrote: "Elle, how many hours per week, on average do you spend blogging out of curiosity?"

Great question. I have an extremely active Facebook page as well as my blog. I try to spend 50% of my time on writing, and split the other 50% between my Facebook page and my Blog. You always need to devote more time to your advertising then you think you do.


message 10: by Maria (new)

Maria Nazos (marianazos) | 9 comments OK. So, one (or two more questions): on Facebook are you working on ads or simply updating your status? When you say 50% between your Facebook page and blog, do you mean posting and updating your status?

Also, if you don't mind my asking, is there monetary sustenance involved too? A friend told me that if you continually add content and invest in ad campaigns, then a blog can actually be lucrative.


message 11: by Maria (new)

Maria Nazos (marianazos) | 9 comments Elle, I just tweeted your blog, hope you don't mind. People will find it really useful. I am definitely a faithful subscriber now.


message 12: by Everly (new)

Everly Anders | 207 comments Mod
Maria wrote: "Elle, I just tweeted your blog, hope you don't mind. People will find it really useful. I am definitely a faithful subscriber now."

Thank you so much! I hope my blog continues to help you. Here is my Facebook link if you want to check it out and see what I do.
http://www.facebook.com/pages/Elle-La...
I have over 3,000 fans on there. When I say I spend time on my Facebook and Blog, I mean doing posts and interacting with my followers. It took a long time to get my blog done but now that it is, I just do posts. You can make money from your blog, if you can make money from Facebook, I am not aware of it. You make money from your blog by having ads on it. A lot of people don't believe in doing that, which is fine, but if you can get a lot of people to your blog, you can make a little extra cash that way. I would say most of the money I make is just off of people liking my blog and then buying my books. I hope that helps.


message 13: by Maria (new)

Maria Nazos (marianazos) | 9 comments Wow, so there IS hope for the rest of us struggling writers (by "us" I mean "me") after all! :)

That's great that you actually make income while writing and promoting.


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