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KDP Select - What do you think?
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Patti (baconater)
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Feb 18, 2012 03:50AM

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Of course you do, Mel. 'blood, glow and tears' it is. Doesn't have quite the same ring to it, though.
You got me thinking about our perceived happiness as writers. We were all delighted to sell our first book to someone we didn't know, weren't we? If I only sold 2 books this month, as long as I'd only sold 1 last month, I'd be happy. 100% growth! Yippee!
I think KDP select might work like a drug in that you go free and when you come off free you get a big high, and then your book gradually comes back down to where it was - the drug wears off. But you got used to that high and want it to be the status quo, but unless you've got big advertising bringing people to your product page from numerous other sources, it's not really sustainable. So you feel down.
I'm not going to give my book away when I try Select - certainly not until I have more books out there anyway. I'm more interested to see what the lends will do in terms of extra readership and sales. I prefer the 'steady climb as readership builds' approach, largely because I don't think I could handle the emotional journey that such highs and lows might take me on. For instance, I'm a bit down today. Why? Because my Kindle book in France is at number 47 in the Kindle store and it's been in the top 20 all week. I'm thinking, maybe the Disneyland ride in France is over. It's a pathetic reason to feel down about. Most writers would love to be at No.47 in a foreign market, but because I've been to number 8 this month, I WANT THAT FIX AGAIN!



One of them...actually both of them are in the group, Patti, but they work full-time and find it hard to keep everything balanced.
Steve, the thing with the borrows is that unless your book features prominently in the chart, you won't get many borrows. Saying that I'm sure you book will do well. ;-)
Chin up, mate, to be #47 in any country must be a great feeling, oh wait, yes I remember the feeling well. ;-)
As writers we've just got to think of different ways of getting people to notice our books. I can't help thinking that the trad publishers are laughing at us a little. ;-)
I've set myself a target and thankfully every month I'm reaching and surpassing that target, therefore I'm happy... kind of...LOL

And yes, KDP Select is like an addiction. I would be embarrassed if anybody knew how often I check my rankings.

Mel, I don't know about trad publishers having a laugh at us. Seeing any indie book above the big selling trad books in the charts puts a big smile on my face and it must be a worry for them to see noname books doing as well as some do. It puts the message out that 'if they can go it alone, so can I' and we know where that might lead. And #47 does feel good, of course - just not as good as #8. Mind you, I've just seen the paperback is at #32 in the books chart now. There's my 'fix'. Now I'm smiling again :o))

Congrats on the paperbacks! ;-)

Overtaking Jeremy Clarkeson was a particularly satisfying milestone for me!

Overtaking Jeremy Clarkeson was a particularly satisfying milestone for me!"
What were you driving? ;)
Sorry. Couldn't resist.

Overtaking Jeremy Clarkeson was a particularly satisfying milestone for me!"
Okay, Rosen. That has got to be the best pun filled sentence EVER. Round of applause here.

I still think word of mouth is the best way especially for what I write (humorous fantasy) because a lot of people who download my book for free will may never get round to reading it. The thing about word of mouth though is it's a very slow burn.
I discovered very early on that you get about two purchases for every 100 freebies if you're doing a loss leader, in my case, a prequel short that ties in. I'm becoming more and more convinced that freebie and low prices don't work for me, even if they clearly do work for others.
Cheers
MTM

When I looked more closely at amazon prime, I learned members may borrow 1 book per month. Big deal! Customers are hardly likely to borrow an indie book which would cost them 99c to buy when they can borrow a mainstream which would otherwise cost them $20.
And as for the free hysteria, there is absolutely no doubt that books have been seriously devalued due to free and cheapest pricing. Customers are admitting they only log onto the forum to see what's free that day.
In addition to all this, it's clear there is much greatly exaggerated bragging about sales and download figures. You don't need a degree in maths to glance at the rankings and see that they don't match the boasting by many authors.
IMO books that are benefitting IN THE LONG TERM from free or cheap pricing would have succeeded anyway - probably with a higher revenue for the author. Anyone using this strategy is doing themselves and other authors a great disservice.



And Karl, you are right - and I have come round to your way of thinking. Set a price that seems reasonable and stick with it!


Also, I have noticed lasting positive effects following free promotional days. More on that later. Off to the beach.



PS, If there is one, don't tell me. I'm happier in my ignorance!

I have to wonder about Amazon's motivation for all of this. Some people have said Select is all about dominating the ebook reader market. I'm not so sure about that -- everything I've read suggests the margins on Kindles is razor-thin, which means they're relying on content to deliver profit.
So with Select, they have this scheme which suggests to authors: we think you're special, and we want you all to ourselves. The cynical part of me (which admittedly is most of me) sees the free promo days as a bit of a gimmick, something to match the Smashwords coupons; but the real motivator in the scheme is the lending library, which has a big fund counter on KDP, like a telethon, and authors telling each other, wow, I'm getting £1.40 per lend. So indie author thinks, how can I get more lends, my sales aren't worth squat? I know, I'll raise my price! The people will borrow instead of buy.
And there's the obvious commission difference, 35% for less than £2.99, and 70% for £2.99 or more. Clearly Amazon want us charging more, because the content is where they need the money to come from.
Where is this going to go? I guess that depends on whether Amazon needs to increase profits to make Kindle viable. They might decide to increase the floor price, effectively a net book agreement for ebooks. Maybe just on Select initially, but maybe then across the board. Would that be a bad thing? Sales volumes would drop, sure, but the whole thing would be more representative of a traditional book market.
If I had a salient point to get to, it has long since left me. Soz.


What a very Paul remark! Nice to see you again!

Edit - to put my apostrophe in the right place. It was chaffing.

Punchline
Cellar Door
He's brilliant at dark humour - well you can tell from his posts.

In terms of the hardware / software argument, I used to run an interactive media business that was ultimately bought by a hardware company, so I have experienced some of the thinking that goes on. Paul is right that Amazon isn't making much money on Kindles (as far as I understand it too) - but ultimately they will make their gains on the sale of the software (ie books) that goes onto those devices. Therefore what they have to do is wrap up the market - get a monopoly - make sure that as many people as possible have Kindles. Even if they make a loss on each Kindle, that's the battle they have to win to earn the big bucks from the sale of the software.
So I am certain this is why they are making Kindle books so very attractive to customers. Even those customers who have iPads. It will ultimately be all about the software sales and that's where they will make their money - but first they have to establish the killer hardware base - even if that means making a loss.
Am I making sense? If not, please tell me and I'll have another go (or maybe you would prefer it if I didn't!).


I wonder if they're using indies on Select as their loss-leading lure. Attract people to the Kindle with the promise of infinite free books, then commence upselling. It's a question of how aggressive the upselling activity will become ... they can't run the Kindle Store at a loss/small profit for too long, they have shareholder dividends to pay.




However, I'm in a different position to other writers, because most of the books I put on Select, are short stories that I planned to give away for free when I first wrote them. Therefore Select is actually adding to their value.


Like many indie authors struggling to even begin their careers, I've found Select absolutely invaluable so far! But its usefulness may well have expired before the end of 2012. That doesn't mean it never had value in the first place.
Part of the problem is that publishing has been one of the dinosaur industries, almost completely unchanged during the 20th Century. The internet forces any industry it touches to rapidly change, and now it's publishing's turn. Like publishers and agents, authors must also learn to think in the shorter term than they have in the past. There isn't much value in speculating on Amazon's long-term plans, because even Amazon itself won't be looking too far into the future. They're just doing what they can to grab as much of the present as possible. We should be doing that too!
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