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What's the etiquette on giving samples?
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It is most certainly not made from the mulch of a once-living thing. As much as I like living things in general. So yeah, ebook.
EDIT: You know what, I think i'm still vague. In essence, I had hoped it was fine to give away, say, 50 copies of a piece I've published with coupons from Smashwords.
I've seen people doing it, but is it officially kosher, is there an established manner in which to do so?

I don't think we have any established protocol for giving away ebooks, but many authors here have successfully used their GR blog to let users know about such giveaways. I see you import an external blog feed, so you could either post it on the external blog and let it import, or if you wanted it to be GR-only, you can manually add a blog post on GR.

If you don't receive a reply, try again. If you don't receive a reply on the third attempt then I'd go ahead and write about the reviewer/blogger.
Use your emails to backup your story.
There are people in this world who will act as reviewers in order to get a copy they can then sell themselves.
I haven't sent a book out for review. I just wait until a reader offers one.

I'm an editor and author, so I read a fair number of ARC's every year for agents and publishers. It's easy to get behind on comments & corrections when I'm also on dead-line for not only clients but also my own work.
And based on my own experience with reviewers, I know how back-logged they can get.
Ted's given good advice, but I would have to caution that unless there was an agreed upon deadline, it may simply be a matter that the reviewer reads and reviews in the order in which the books are received, and you are somewhere in the queue.
Be polite with your inquiry. Reviewers are a relatively close community, and the last thing you want is to become known as that demanding, pain-in-the-derriere author.
After all, a free review is a free review, and in these days when we [authors] are pulling most of the marketing weight ourselves, good reviews and favourable interviews are, as the saying goes, better than cash money.
Is it okay to go into specific forums and mention I'm doing that, or is there an established manner in which it should take place?