Tips for Self Promotion, Sales, and Advertising discussion

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Everybody Dies
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Publishers Weekly Review. Got one, but how do I utilize it
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It is the book we used when we took over our titles from W.W. Norton 10 years ago.

i>Lin wrote: "haven't read Larry's book, from the comments he has made on this forum, I think he would have good and logical ideas. But definitely think you should buy Dan Poynters Self Publishing manual immedia..."
Thanks


Yours,
Ken

i>Lin wrote: "haven't read Larry's book, from th..."
Tanaka, thank you for the kind words.
Ratgirl, my book "Self-Promotion for Authors" is available as a trade paperback on both Amazon and Barnes and Noble. The Nook version is available on Barnes and Noble's website. I pulled my Kindle offerings until I know more about how this cozy deal with Kindle and OverDrive will work. I'm not interested in selling to libraries unless Kindle works out a better royalty schedule and stops giving away author rights. As a distributor, not a publisher, Amazon has NO right to negotiate a deal with OverDrive that appears to circumvent our rights as authors. At least, that's my opinion on the situation. I've queried both OverDrive and Amazon about how their deal will work and am still waiting for a response.
I started my own publishing imprint and had a small run printed in China. I don't have a distributor and have been handling everything myself and mostly selling my book at http://www.everybodydiesbook.com on Amazon and wholesale to local stores or stores that find my book online.
So far I have listed the review on Amazon, and have sent a copy of the review along with the book to a few Newspapers and publishers.
Does anybody else have experience as a small press trying to make the most of a good review. What would you do in this situation?
Thanks so much for your time,
Ken