Brain Rules

[Heather]

Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School

This is a MUST READ book for any manager, communicator, meeting planner, teacher, or corporate trainer. Dr. Medina provides 12 easy to remember tips to improve how people connect with your message and how to get them to remember it. Did you think that sleep is to rest? Think again. Dr. Medina's research shows that sleep is actually when we replay the bits of information we've flagged as important during the day. It's this "processing" time that ensures that we can recall those items later. So how do you get someone to remember your message? You can start with Medina's Rule #4 (We don't pay attention to boring things) before writing your next PowerPoint. Wondering why video might be more effective in your next press release? Could it be Rule #10 (Vision trumps all other senses)? Medina casually presents scientific facts in an easy-to-understand and practical way relevant to business and communications. The design of your corporate communications and your management skills will benefit from what you learn in this book.

[Heather]

In case anyone is interested, Dr. Medina also has some wonderful companion videos to this book at www.brainrules.net

[Jennifer]

Sounds fascinating!