Q&A with Derek Haines discussion
2011 the e-book and Indie year?
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Derek
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Jan 01, 2011 10:06AM

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How we'll exploit the trend? The way we have since we had to give up on traditional publishers when they gave up on us for the easy profit of celebrity crap. We'll network, advertise, blog and generally spend more time trying to get noticed than we will writing. They call it progress.
I think you hit the nail on the head Stuart. We'll all spend spend more time trying to get noticed than we will writing! Pity, but very necessary now to market yourself.
Even 'repped' authors are being told to get out and promote themselves now Jack. Ad and promo budgets have been cut from underneath them by their publishers. I've come across a number of them who are now swimming in our swamp. So maybe it's now a reality that we need to spend equal time 'marketing' ourselves as writing. Or maybe more.

For the past 3 -4 months, I've been so busy with the paraphernalia of the writer's life that I've hardly written a word that was not dictated by the needs of marketing, networking, publicity etc.
I think we risk our 'writer's soul' if we fail to indulge it in creative activity. I'm just so glad I made up my mind to do this again this morning.
Yesterday, I published an anthology on Smashwords, and now I shall convert it for Kindle. But this is all non-creative activity and it's the creative work I live for.
I guess what I'm saying is; don't let the mechanics of selling prevent the very reason for being a writer - the writing itself.

It interesting that you mentioned your blog Stuart. It's the most important part of author marketing I believe. The conduit between social media/search and your website and sales. I have to say that I classify my writing for my blog as creative, but also as a sales tool. As my blog gets 4 time as many visitors as my website, it deserves the time and attention.
I've had some good success recently by re-hashing (revisiting) some of my better posts. By 'tweeting' out a link to older posts I've increased my visitor rate by 30%.
I've had some good success recently by re-hashing (revisiting) some of my better posts. By 'tweeting' out a link to older posts I've increased my visitor rate by 30%.

Certainly Stuart.
My blog is : http://dereksvandalblog.blogspot.com/
There's also links to some other good blogs as well. Including Jack's !
http://akhen1khan2.blogspot.com/
Send me yours so I can link it to my blog also.
My blog is : http://dereksvandalblog.blogspot.com/
There's also links to some other good blogs as well. Including Jack's !
http://akhen1khan2.blogspot.com/
Send me yours so I can link it to my blog also.

Also found Jack's blog interesting, commented and joined via Networked Blogs, which means it won't show for a few hours.
My blog is http://stuartaken.blogspot.com/
Welcome.

Hi Charlie! I think it is proof that no one knows what the e-book market is about yet. A lot of trial and error by everyone. I think indies have been driven by Amazon's 70% royalty cutting out at $2.99. This seems to have now become the new standard indie price for Kindle books.

I noticed one thing, in my humble opinion, that was missing in the discussion. eBook or print, most midlist writers who actually make enough from their writing to call it their living, have something like 10 titles already published and royalties coming in. Again, eBook or not, it is based on a combination of factors (I will leave out good fortune, JK Rowling), which included getting critical acceptance in the writing community and also a strong following from readers.
So...apart from the pertinent points made by yourselves, I think we can't forget the long term picture, which, in my opinion, is largely agnostic to the medium - developing the respect and following, which, again, requires a degree of marketing - but mostly, a huge amount of work and patience.
btw -would love to do a bit of reciprocated following of blogs amongst you good folk (I already am following a few of you).
cheers
Gerry
Welcome Gerry!
Couldn't agree more about developing a following. I'm just coming to grips with the CRM concept (Customer Relationship Management) as it relates to authors. Social networking is obviously the way to go, but the dangers in creating 'personal' contact instead of 'potential buyer' contact is a fine line. In essence, friends don't buy from you. Exactly the same as in our own family and friend circles.
So the challenge is to create a following that consists of potential readers. Then price and medium becomes less important.
Couldn't agree more about developing a following. I'm just coming to grips with the CRM concept (Customer Relationship Management) as it relates to authors. Social networking is obviously the way to go, but the dangers in creating 'personal' contact instead of 'potential buyer' contact is a fine line. In essence, friends don't buy from you. Exactly the same as in our own family and friend circles.
So the challenge is to create a following that consists of potential readers. Then price and medium becomes less important.

I think we are all in violent agreement. I suppose what I am trying to infuse into this conversation is that it is likely that one or two novels, and a scattering of short stories, normally, isn't going to get the nudge we all want, even with social networking (as important as it is). In the end, a reader will look an author up on google and very quickly get the 'track record'. No, or little 'track record' means "I'm not interested". Simplistic scenario, but I think it is pertinent.
My view is to get street cred. In the genre/s we write in, get respect. That is where the social networking should be targeted. Get an award or two. etc etc. And of course, write, write, write, publish, publish, publish.
But yes, ultimately, it is to get a following - perhaps the idea is to use several techniques in parallel?

I think we are all in violent agreement. I suppose what I am trying to infuse into this conversation is that it is likely that one or two novels, and a scatt..."
Be helpful if you include a link to your blog/website, Gerry. I've found yours and added myself as a follower. Mine is http://stuartaken.blogspot.com/ if you're interested in a look.
I suppose it depends on what we regard as success Gerry. As with any product. Is success 10, 50, 100 or 1000 copies per month?
I read once that most 'overnight successes' take about 15-20 years of hard work!
I read once that most 'overnight successes' take about 15-20 years of hard work!

I do know that a low sale title in one year, can generate high volumes with success in later titles. so there is that dimension too.
personally, I see success, regardless of target, consists of a metaphorical ladder leading up to it. Some people are lucky and jump rungs, but most of us have to make those 'mini achievements' along the way. I think the key point in this metaphor is that you don't just automatically go up the rungs, you have to use your muscles, energy, balance (skills) etc.
Oh god, I must be tired. I just waxed philosophical!
Oh well.
Gerry

Sarcasm is the lowest form of wit :)
Actually Gerry, I recall the thrill of publishing my first book. That was success in itself for me. I was so pleased to have an ISBN number and be able to 'look myself up'! Any sales have been a bonus.
But I must admit, with my new book I am for the first time taking the marketing and pre-release much more seriously. It's the first time I have set up advance readers and taken a more patient approach. Although I finished the book in August, it won't be released officially until next month. For a self-pub book, that's a lot of ground work!
But I must admit, with my new book I am for the first time taking the marketing and pre-release much more seriously. It's the first time I have set up advance readers and taken a more patient approach. Although I finished the book in August, it won't be released officially until next month. For a self-pub book, that's a lot of ground work!

Absolutely Derek. It is hard enough for small publishers. Again, it comes down to what your goal is. Personally, I would, in your circumstances, do the same thing. :)
Well, now we have consoled and congratulated ourselves, let's all get on with selling some of our bloody books! lol

that's very kind, Jack. I tell you what - you can do something in return - produce more titles! And that is serious.