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[*o*o*tawny*rachelle*o*o*]

I'm only about half way through this book, the Second Edition anyhow, but it's so fascinating the way Robert makes you look inside your own mind, making you aware of all the little unconscious things that we all do & have fallen for, and as they come to light, you become amazed at how many times a day these little things happen, and you're able to think about them, and twist them into your own favor, making you smarter and stronger.

[Kressel]

Yes, it's excellent.

[Josh]

It is definitely a good read. You can also find a lot of Robert Cialdini's interviews & presentations on youtube. Read the book, then consider looking at presentations he's given to further illustrate what he teaches.

[Oliver]

Cialdini and his information on influence is awesome!!! I think this is so important to learn about. Not because you should use it to manipulate people, but to understand the situations in which you are being manipulated.

This book is amazing and definitely gives you insight into the way you think!

[Ralph]

Yes. He doesn't describe a very strong and costless strategy though: reverse psychology. We use it a lot with children: "Oh well, you can just stay here and play while we will have a great dinner with everyone, bye *insert name*!! :)"

[Mohamed]

There is another book called "Pre-Suasion: A Revolutionary Way to Influence and Persuade " i've read the book "Influence" which was too great to read and understand how our brains behave.

however, i wanted to know if there is anyone read both books how do you compare them? is worth buying the recent one "Pre-Suasion" ?