Chapter 15 - Categorization

[Diamond Website Conversion]

Chapter 15 reminds us that our customers don’t always know as much about our products as we do. For this reason, we must categorize our products with the customer in mind, making navigation as easy as possible and ensuring that each customer understands what the categories represent. Consider listing items in multiple categories in order to reach the greatest number of viewers. And as always, test each change before you make random guesses as to what will work best for your site.