Chapter 6 - Always Be Testing in Action

[Diamond Website Conversion]

The Chapter Six case study provides an excellent sample strategy for taking your online marketing to the next level.

By setting aside assumptions, you can move your business forward, continually optimizing in order to meet the changing demands of your varied audience.

Have your optimization efforts reached a plateau because you’ve been focusing on linear processes only rather than asking bigger questions? How can you find out what’s missing from your website and capitalize on the knowledge to draw more people in?

[Anne]

Yes, bigger questions are going unanswered. It is that crazy mix of branding, marketing and sales.
It feels like what was said of Starbucks when they were going through a rapid expansion, "a new Starbucks opened in the bathroom of a Starbucks." We continually need to optimize our website optimization program.