Chapter 3 - Understanding Website Optimizer's Report

[Diamond Website Conversion]

When I was in college, I took a course in basic statistics that left my head swimming. Trying to understand how percentages and data work together to communicate information can be overwhelming to those not familiar with the jargon. That’s why this chapter will undoubtedly prove to be an invaluable resource for the non-mathematically inclined.

It discusses in layman’s terms how the various reports available on Google Optimizer communicate the results of your test and how you can use those results to choose which of your variations will most likely perform the best. Not only can you view information about whole pages, but also about individual variables within those pages.

At the end of this chapter, you’ll be able to look at a previously intimidating list of percentages and immediately know which one promises the best improvement for your website. If you’re new to Google Optimizer and to statistics in general, I suggest you bookmark this chapter for easy reference.

[Anne]

This chapter was a slow read for me. I like the statistical bell curve and looking at those items that went way off. This is much more challenging. It is well explained though, and has indeed become a bookmark.

[Shelby]

Statistics was never my favorite subject so this chapter was a struggle to get through. It was helpful to see and understand how they rank the different winning combinations. It was also helpful to know that which part of the report is most important. I look forward to putting what I'm learning into practice, hopefully soon!