The reading has been divided into 2-3 chapters a week. We’ll be posting our thoughts on each section as we go. If you are reading along it would be great if you joined the conversation.
Week 1: March 22nd-28th
Chapter 1-Shopping Has Changed…Has Your Marketing? Chapter 2-Is Your Website a Marketing Hub? Chapter 3-Are you Worthy?
Week 2: March 29th –April 4th
Chapter 4-Create Remarkable Content Chapter 5-Get Found in the Blogosphere
Week 3: April 5th – 11th
Chapter 6-Getting Found in Google Chapter 7-Get Found in Social Media
Week 4: April 12th – April 18th
Chapter 8-Convert Visitors into Leads Chapter 9-Convert Prospects into Leads Chapter 10-Convert Leads into Customers
Week 5: April 19th –April 25nd
Chapter 11-Make Better Marketing Decisions Chapter 12-Picking and Measuring Your People Chapter 13-Picking and Measuring a PR Agency
Week 6: April 26th – May 2nd
Chapter 14-Watching Your Competition Chapter 15-On Commitment, Patience and Learning Chapter 16-Why Now?
Week 1: March 22nd-28th
Chapter 1-Shopping Has Changed…Has Your Marketing?
Chapter 2-Is Your Website a Marketing Hub?
Chapter 3-Are you Worthy?
Week 2: March 29th –April 4th
Chapter 4-Create Remarkable Content
Chapter 5-Get Found in the Blogosphere
Week 3: April 5th – 11th
Chapter 6-Getting Found in Google
Chapter 7-Get Found in Social Media
Week 4: April 12th – April 18th
Chapter 8-Convert Visitors into Leads
Chapter 9-Convert Prospects into Leads
Chapter 10-Convert Leads into Customers
Week 5: April 19th –April 25nd
Chapter 11-Make Better Marketing Decisions
Chapter 12-Picking and Measuring Your People
Chapter 13-Picking and Measuring a PR Agency
Week 6: April 26th – May 2nd
Chapter 14-Watching Your Competition
Chapter 15-On Commitment, Patience and Learning
Chapter 16-Why Now?