Tips for Self Promotion, Sales, and Advertising discussion
Self Promotion Tips
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Beating Bowker (ISBN) ?
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You also have printing costs and marketing costs to deal with.

Ugh! Marketing costs! I am so tired of paying and paying and paying. Tell me I'll get a royalty check some day. Please. Someone tell me there's a lovely sunshiny light at the end of the rainbow. I don't need a whole pot of gold. Just something pretty. ;)
Seriously, though, yes, I have to agree. There are marketing costs.
From Sandy Lender

For example, I could buy 1 ISBN for $125
I have already found one person who is interested in working with me, so now we can split a block of ten, giving us 5 ISBN's each for $160.
If we get just one more person, then we could potentially have 3 each for $110 per person. Now I've got $15 back plus two bonus ISBN's.
Saving money is saving money.
: )

But sometimes, cutting corners isn't good business. I see trouble with this concept.
I can see sharing printing costs and joint marketing ventures, but something doesn't seem right to me about sharing ISBN costs.
As a self-publisher you are launching your own publishing company. In all likelihood, it will take several titles before you really start raking in money. You'll need your ISBNs. Plus, something just doesn't feel right about that to me.

But sometimes, cutting corners isn't good business. I see trouble with this concept.
I can see sharing printing costs and joint marketing ventures, but something..."
I agree. I cannot put my finger on it and pin it down, but it just does not feel right. Your name and book will be permanently attached to the authors you are splitting ISBN costs with through using umbrella publishing name? Who will own the rights to the publishing company name under which you will be registering ISBNs together? You maybe setting yourself up for more trouble than savings. I could be wrong...
The one drawback is that Bowker charges around $125 for a single ISBN. Ouch!
below is the link to Bowker:
https://www.myidentifiers.com/
The good news is that the price of ISBN's drops when you buy many of them. For example, 10 ISBN's cost $325 total (or $32 per ISBN). I am interested in working with a few other writers in creating an artist's studio group in which a few writers pool their money to buy a block of ten.
This proposal might work for anyone (like me) who want the publisher to be a distinct entity. In other words, if you don't want to be listed as both the publisher and author.
To be fair, the drawbacks would include spending some money on an ISBN (although less than buying a single one on your own) and that you would have to list the studio as your publisher.
If you are intersted, please drop a note in my goodreads in box.
thanks!