Bob Mayer on the power of small numbers

[Ricardo]

“The other thing we have is a private Facebook group called ‘The A-team’: we’ve got about 30 people in there. These are people who really like my books. It’s a small intimate group where we chat about what I’m writing. If you can get a core of about 40-50 readers who talk about you and promote you, that’s huge."

Bob Mayer​, NYT bestselling author who has published over 60 books, also happens to have over 150k followers on Twitter. However, he chooses to focus on the power of small numbers. What do you think is best: 150k Twitter followers or a truly dedicated group of 40-50 real fans? (Full interview here, worth a ready)

[Pamela]

Heck, I'd take either/ or.