6534. Life Enabling Enterprise: An Alternative Approach to Commerce. Volume 1: The Model and Other Critical Knowledge by Raphael L. Vitalo, Ph.D. and Christopher J. Bujak, B.S.M.E.

[Sheri, Bookworm]

Genre: Economics, Political Science, Business Management, Psychology

Book Description: The issue with Capitalism is more than economics. It is about the survival of humankind.

This first-ever book to evaluate the effects of Capitalism from economic, social, and evolutionary perspectives also offers a detailed presentation of an alternative approach to commerce that is founded on the principles of individual freedom and property rights, yet it ensures that all commercial endeavors protect, nurture, and enrich human life and the ecosystem that supports all life.

Empirical evidence reviewed in this book makes clear that Capitalism, as a practical economic system, is a sham. Its dominance has undermined our understanding of ourselves as a species; commerce as our common means for enabling each other’s survival, growth, and fulfillment; and our notion of what constitutes appropriate conduct within a society and across societies internationally. It falsely pits individual emergence against social well-being when in fact each requires the other for its realization.

This book documents the bases for Capitalism’s destructiveness including its false understanding of human nature and incorrect assumptions about the commercial context. Capitalism assumes that all people act egoistically without regard for others, and they do not. It also assumes that no asymmetries of information or power exist between buyers and sellers, and they do. Its theorems, drawn from these errors, construct a system that enables the few to exploit the many. As to human nature, studies repeated hundreds of times have shown that humankind displays two different response dispositions toward others. One portion always acts egoistically as Capitalism posits. Another portion is natively cooperative and other-regarding. For this latter segment, following Capitalism’s guidance requires them to behave in ways that contravene their native inclinations. And, it is the native human dispositions of this second segment of humankind that evolutionary science credits with enhancing our species’ ability to survive and evolve.

The research reviewed in this book also clarifies the true nature of commerce; the breadth of human necessities, beyond material needs, that commerce must serve; Capitalism’s real utility as a “social control system”; and the potential consequences for evolved humankind of Capitalism’s universal promulgation. It also provides detailed guidance for implementing the Life Enabling approach to commerce that supports the emergence of the individual, the well-being of society as a whole, and the vitality of the ecosystem that supports all life.

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