How to Promote YOUR book on Amazon discussion
Paperback version about complete. Now what?
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Did you not do an e-book format?
If not, I would suggest publishing through Amazon and Smashwords (it's free).
As for marketing, well, I'm only recently published myself, so apart from letting everyone I've ever known about it, I'm trying to amass as many reviews as possible. I've contacted as many book-review bloggers as I can find to review my book as well (there's a list of such people at theindieview.com). I might talk to local bookstores or libraries that showcase local authors.
Beyond that, it depends on how much you want to spend on advertising. If you want to spend a lot, there are marketing packages you can buy that run from a few hundred to a few thousand dollars. You can engage an agent, do a press release, schedule a virtual book tour, etc.
In short, there are so many things you can do, I've only scratched the surface.
Good luck!

Happy creating; Tim Spencer

I've done some marketing.... KND, Genre Pulse, book Gorilla and a few others. I don't think the market is huge for short horror collections and will probably always be dominated by King, Konrath, and a few others we know well.
I would like to know how to do press releases. Started looking into it but quickly got lost with the myriad of sites and entry data. Seemed more tedious than the book itself. I have done some interviews and will look into a blog tour soon.
But is there anything I can do with the print version specifically that might spread readership?
https://www.dropbox.com/s/mky6gmze987...