Book on irrational behaviors and resistance to change: The Control Heuristic

[Luca]

Hi! I just published the second edition of my book, The Control Heuristic.

Here are some early reviews, in case you're interested in the topic of irrational behaviors and resistance to change.

“A SUPERB book […] by one of the profound thinkers in our field [behavioral economics].” – Michal G. Bartlett

"This book is like a magnificent suspension bridge, linking the science of the human brain to the practical craft of applying it in everyday life. I loved it." – Rory Sutherland

“Luca’s book was so helpful to my work. Opened my eyes up to some more reasons why change is so hard.” – Chris Murman