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Save for an editor, learn a bit of grammar: Lie vs. Lay explained!
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Self-editing does not work. The eye sees what it intends to see, not what is actually on the paper. The services of a qualified editor can make the difference between a writer's work becoming a quality piece of literature or a crude, humiliating parody.


I don't understand the concept of self-publishing companies, and I think they prey on authors who are afraid to learn the publishing process on their own.
An author who plans to self-publish needs to do a significant amount of self-editing before handing it over to a professional editor and others. Costs include copyediting, formatting, proofreading (after the final MS is formatted), cover design. Marketing can be done for free on all kinds of social media with an investment of time and effort, and if the author wants to pay for more marketing and promo, there are tons of options out there.
A self-publishing company will do those same things, but will charge more to compensate for the middle-man cost. It's business, plain and simple. What many indie authors don't realize is that they can do all these same things by finding those editors, cover designers, and formatters on their own, thus saving the upcharge. It just takes time and effort.

Also, yeah, I had my knuckles rapped by a kind editor early on and have tried to be hyper aware of this issue ever since. LOL.


Self-editing for Self-publishers by Richard Bradburn
and
Self-editing for Fiction Writers by Renni Brown and Dave King
Bradburn's is newer (this year), so it has more updated information, methods, and trends, but both books are extremely helpful.
https://mybookwhisperer.org/2020/07/2...