Book ads on Amazon/Bookbub/etc: do you click on them or search?

[Alex]

Was trying to make sense of my ad analytics v. actual sales. (Yeah, I know.) Then I realized that I seldom/never actually click on an ad that Amazon shows me, instead, if I like the look of the book, I just enter its name in the Kindle search bar (hoping to save the author a clickthrough fee). So I figured that my data might be less baffling if that’s a common practice. What do you do: click or search?

[Anna]

As an author, I do what you do. I try to save the author money and put the name of the book in the search bar.

If I were just a reader, I don't think it would occur to me to do anything other than click on the bright, shiny ad.