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Publishing and Promoting > Book ads on Amazon/Bookbub/etc: do you click on them or search?

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message 1: by Alex (new)

Alex Canna (alexcanna) | 1 comments Was trying to make sense of my ad analytics v. actual sales. (Yeah, I know.) Then I realized that I seldom/never actually click on an ad that Amazon shows me, instead, if I like the look of the book, I just enter its name in the Kindle search bar (hoping to save the author a clickthrough fee). So I figured that my data might be less baffling if that’s a common practice. What do you do: click or search?

message 2: by Anna (new)

Anna Faversham (annafaversham) | 277 comments As an author, I do what you do. I try to save the author money and put the name of the book in the search bar.

If I were just a reader, I don't think it would occur to me to do anything other than click on the bright, shiny ad.

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