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My brother in law is an actor. He submits to every part that he could possibly, by any stretch of the imagination, fit. He'll key in on certain key words like "male."
Seriously.
They do this, he says, because sometimes the directors/producers will change their conception of the character because you do such a good job. If you get your foot in the door, you might make an impression.
Maybe they're trying something like that here? "Maybe if he/she likes the cover/blurb/title/awesomeness, they'll crack open the sample. Then they might like what they see, and read/buy the book!"
I don't know, but that's my assessment.
Jason - that makes all the sense in the world and is completely fair. I just think authors might have better luck targeting readers with a proven interest as opposed to a random member. Why take a long shot if you don't have to?
It seems like they would do better if they tried to build their buzz in a supportive environment with people who want such recommendations and are likely to know people who read similar things. It's feels like a better shot for word of mouth because if the reader likes you, they might be a member of a group with similar interests.
It just seems short sighted hoping people will make an off-chance exception or have eclectic reading tastes.
It seems like they would do better if they tried to build their buzz in a supportive environment with people who want such recommendations and are likely to know people who read similar things. It's feels like a better shot for word of mouth because if the reader likes you, they might be a member of a group with similar interests.
It just seems short sighted hoping people will make an off-chance exception or have eclectic reading tastes.

Of course, the easy answer is, just don't do it. Why people do it? I'm not sure, to be honest. In the 5+ years I've had this GR account, it's something I've seen since day one. It's nothing new. Still not cool, but definitely not new.
I rarely ever recommend a book to people on here through recommendation, when I do it's because I know the person would be interested in it. I know what you mean, I usually find myself cleaning out my recommendations every once in a while cause they build up and I find I am not interested in the books whatsoever. Some people don't pay attention to whom they recommend to, they just simply love a book and then recommend it to everyone in their friend list as if they think they are going to get a reward out of it.

I know I would personally be more likely to accept an author's book as an ARC or such if it appealed to my usual interests - like YA Dystopia. I'm almost always browsing that section anyway so I'm a fan and I would be more likely to make time to read, you know?

Anyway, I believe that as long as you don't know said person is AGAINST the genre, it isn't a bad idea of trying to talk them into something different. There are a lot of people who just didn't have the opportunity of reading some kind of books and if you're able to get them curious, you may score.
I've come across a number of really good books that way - not reading similar things before because I haven't known any but I've found some review or recommendation that intrigued me good enough to give it a try.
But, basically, I'm all against random requests to check out a book - doesn't matter what book. If I were to ask anybody personally, I'd go with people I know or at least acquainted (is it even a word?) in any way. Any other method looks like kind of that call center thingy and is an immediate turn off for me. Even if the book would hit my taste.

Anyway, I believe that as long as you don't know said person is AGAINST..."
Right, and if you are really serious about promotion and doing it yourself, you have to send out HUNDREDS of review requests to get any significant number of bites anyway. This means that an author might spend one minute or less on your blog just to skim your review guidelines, get your e-mail address/contact info, and fire off a review request before moving on to the next blog.

So to answer your question, maybe they want opinions from people who wouldn't read that genre normally? Or, maybe they hope we'll say yes, and stamped the book a 4 or 5 stars without reading it.

What I mean is - if I was going to publish a legit book, I'd definitely go for review requests. Just I'd rather pick a group (like, say, this one) and post them there than go for single persons I have never come across before. The former is acceptable for me (of course if the group was anyhow related to the genre or whatever), the latter - definitely not.

I'm noticing a couple people point out that marketing is time consuming and not many authors want to add more by targeting. Or a combination to that effect.
I work in market research (and am hiding in a back office to type this cause I'm addicted to the thread) and gotta say quality is emphasized more than quantity. Like we can either call 1000 people from the phone book and hope they're interested/fit what we want for 10 spots OR send out a simple survey and pre-qualify people who are more likely to fit and maybe fill a study in a couple dozen phone calls.
That's why I just think authors reaching out to responsive people who already like that sort of thing would be less a time waster than hoping to broaden a readers horizon :)
I work in market research (and am hiding in a back office to type this cause I'm addicted to the thread) and gotta say quality is emphasized more than quantity. Like we can either call 1000 people from the phone book and hope they're interested/fit what we want for 10 spots OR send out a simple survey and pre-qualify people who are more likely to fit and maybe fill a study in a couple dozen phone calls.
That's why I just think authors reaching out to responsive people who already like that sort of thing would be less a time waster than hoping to broaden a readers horizon :)

I kinda know what you mean, Michael.
I wonder if it's somewhat ego based at times? Like they want to see their book as so unlike anything out there (odds unlikely) that they feel they "invented" a genre and have to invite people to discover it? Or that they basically did write something heavily influenced by a popular work - say Fifty Shades - but feel awkward acknowledging that similarity to themselves or others?
I wonder if it's somewhat ego based at times? Like they want to see their book as so unlike anything out there (odds unlikely) that they feel they "invented" a genre and have to invite people to discover it? Or that they basically did write something heavily influenced by a popular work - say Fifty Shades - but feel awkward acknowledging that similarity to themselves or others?

In one job I had where I worked at an advertising company, we designed ads for local publications. Newspapers, yellow pages, business directories, etc. Not the most exciting stuff, but hey, it paid.
Each and everytime we'd get a client who wanted to pay for a large number of very small ads placed in every publication, the following year, the client would renew maybe one small ad, if they renewed at all. Because, despite our warnings, all those paid crappy ads that were too small to even see the phone number, failed within a year. Every damn time.
Quality over quantity.
One full page ad, well designed and clear, renewed every year, because it never failed.
With the clients who had too many tiny ads, it was always the case of lacking confidence, and then get mad at the advertising company for not fulfilling their dream.
I have a point. Really.
I feel the bottom line is it's best to let the products speak for themselves. When that lack of confidence is speaking for the products, that's all the audience will see.
Marketing, time consuming? Yes, yes it is. While I was one of the people who said this I am dedicating this month into marketing..with fun! Of course I will refrain from PM's as I don't find the method appropriate or helpful.
Good luck Justin! Very ambitious. I'm happy to share any adverts you have on Facebook to see if any of my nearest and dearest there can be enticed :D

Well I definitely see hitting up your friends up first,but JUST query people you know doesn't give you nearly enough exposure to really get your title out there. Now, I DO NOT advise just randomly sending requests to anyone and everyone you randomly come across on GR, but especially if your goal is to get your book in front of as many eyes as possible, you have to deal in volume. If someone has a review site, is accepting requests, and reads your genre, it never hurts to ask.

True, but ideally you want both - targeting a whole lot of the right people.

haha well sorry for saying that but I'm rather glad I'm not the only one with that problem. :P
I think sending PM with R&R requests to people who don't read your genre is like sending free haircut deals to bald people. It makes no sense no matter how you look at it.
G.G. - your free haircuts for bald people is EXACTLY my point in a nutshell for this.
You know, ask everyone with hair if they might be interested before hoping some might let you shine their skull :)
You know, ask everyone with hair if they might be interested before hoping some might let you shine their skull :)

This is true, but I would be willing to bet money that the vast majority of these random requests are from authors who don't have any experience marketing their work and really don't quite know where to begin. I think for most self-published or small-publisher authors who have never done marketing before, there's a pretty sharp learning curve. Eventually most of them either figure it out or quit, but there's always ten more neophytes right behind them to take their place.

"Why do authors offer books to people who have NO INTEREST in the genre they write in?
Though I'm getting the impression from eveyone this might yet another internet mystery and no one really knows why exactly. It just happens.
I just received new PM recs this morning for books I'll never have any interest in. It's enough to make me feel like doing a rendition of the Elephant Man. "I'm a humn being!"
Whatever.


Valerie - my two cents:
If someone hypothetically sent me a PM like:
"Hi there. I'm an author trying to get reviews for a book I wrote. It's a little something like TITLE, which I noticed you read. If you're interested in that genre, I would love to give you a copy of my book to read so I can get opinions from fans of such books. If you're busy with other books or not interested, I completely respect that and thank you so much for your time".
Like no link to their book, no blurb, just a query if I'm the least bit interested in that sort if thing and - if I am - I'll ask for more info. It's about finding readers then, not shoving a book in somebody's face.
My opinion though :)
If someone hypothetically sent me a PM like:
"Hi there. I'm an author trying to get reviews for a book I wrote. It's a little something like TITLE, which I noticed you read. If you're interested in that genre, I would love to give you a copy of my book to read so I can get opinions from fans of such books. If you're busy with other books or not interested, I completely respect that and thank you so much for your time".
Like no link to their book, no blurb, just a query if I'm the least bit interested in that sort if thing and - if I am - I'll ask for more info. It's about finding readers then, not shoving a book in somebody's face.
My opinion though :)



I don't think it hurts anything to ask IF they have a book review blog AND they are currently accepting submissions. Most blogs will have a button to look at the reviewers preferences and requirements for review. Offer a free review copy. Try as best you can to follow their instructions and send a formal query letter with cover art, contact information, and author platform links (webpage, goodreads page, twitter, facebook, etc.), but DO NOT send a review copy until the reviewer has requested one. Also expect a high rejection rate, but don't take it personally. If one out of ten requests end up asking for a review copy of your book then you are doing well.

David, I'm sorry, I should have specified. I meant more in terms of contacting people here on Goodreads, including those without review blogs, and simply asking if they might want to read my novel.
Go for it Valerie! I recommend personalizing it to suit your purposes and as mentioned not come off like a stalker/needy.
Just an observation and an offer. If anyone wonders how you found them, probably it's just "people who read and reviewed BLANK" doesn't make it sound like you were targeting them or prying into their personal lives.
I think my turn off is people pitching a book without asking if I'm interested. Thats not how people sell things in stores - they ask if they can help you find something usually :p
Just an observation and an offer. If anyone wonders how you found them, probably it's just "people who read and reviewed BLANK" doesn't make it sound like you were targeting them or prying into their personal lives.
I think my turn off is people pitching a book without asking if I'm interested. Thats not how people sell things in stores - they ask if they can help you find something usually :p

It's not so obvious on a website like GR which includes every genre from the history of publishing.
I would suggest sticking with groups that specialize in your genre, or folders within groups, so that it can be already understood. And not random.
Hard knocks out there, man. I need to figure out where creepy doll stories are sold and put up a shingle there so I envy people with a wider market

Any review is great, but just remember bloggers have audiences - sometimes a few dozen, sometimes several thousand, and if they like your book, it is likely that the readers of their blog will go check it out too.

David, that's a good point. I'm definitely submitting to as many blog-based reviewers as I can :) Also think there might be something to be said for reviews on Goodreads and Amazon (one trend I've noticed is 100+ review novels tend to sell a lot better).

Definitely. Most bloggers will post the same review to one or the other or both in addition to on their own blogs. At least that has been my experience.
Lily - I could freaking make out with you for saying that. Meanwhile I'll pray you have recognized my creative genius where as I but see a hare-brained scheme hinging on people being more macabre than I suspect :)

I used to do fanfiction, which is super enthusiastic but utterly ungrateful in the notion that people write without pay for their work so maybe don't bitch if they're not updating or abandon a story.
And - to maybe tie that into the topic - people might consider outside sources for readers? Maybe they would be more flattered/less jaded about a free book in exchange for an honest review.
And - to maybe tie that into the topic - people might consider outside sources for readers? Maybe they would be more flattered/less jaded about a free book in exchange for an honest review.

I remember meeting an author on GR a long time ago. She got her start by handing out free books in horse lover groups, because the main character is horse trainer. It was a category romance novel. She didn't even bother with groups dedicated to that genre.
Why do authors offer books to people who have NO INTEREST in the genre they write in?
I always get random requests for contemporary romance and harrowing slice of life. Nothing about my previously read books would imply I care to read anything in these genres.
I'm not that author's demographic, I'm not likely to make an exception, they are wasting a kind offer on me and whatever time they have aside for promoting.
What I wonder, I guess, why authors don't figure out what resemblance their work has to another, more established book and approach fans of that.
Is your book something fans of Neil Gaiman's Coraline would enjoy? See who on GR read that and had a positive reaction.
Maybe they'll take an author up on that because they love such books. It's better than asking someone who hates "creepy" stories or doesn't read children/YA books.
What do you guys think? Why aren't authors more genre savvy with book promotions?