Review : PRODUCTIVITY & GLOBAL MANAGEMENT PRACTICES by Ramesh K Shah

[Sukanya]

This is a non fiction where the author describes thr marketing sector and how its relied on productivity. This very short book explains several points necessary to succeed in the sector. He cites points about different countries and the marketing sector in India.
This is basically a non fiction all about marketing and will be useful for the people interested in this sector. The author did a lot of research before putting up the book. I will take up some points to apply in my life from this book.
People who don't enjoy non fiction often, may not enjoy this book, because its like a collection of facts and explanations about marketing.

Rating : 3.75