Methods to boost a backlist?

[Selena]

Hello fellow authors,

How are you keeping your backlist in front of readers? Is anything working well for you right now? Not working?

My ads are so up and down I feel like pausing them all while I finish my next release.

FB groups move the needle a tiny bit. Occasionally.

I need to get on top of my newsletter.

[J.F.]

Hi, Selena, I've not found a magic formula yet either. We just keep plodding along.