Support for Indie Authors discussion
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How to send a Free Kindle book to specif people
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I think the easiest version is to just send them the ebook file through e-mail. I presume the concern is that they won't get the 'verified purchase' tag this way. I believe there's a way that allows you to generate promotional codes (which you'd then give to those people, individually) but I have not looked into that option myself.
Hope someone else knows more.
Hope someone else knows more.

Smashwords can deliver to Kindle and you can generate a coupon code to give to the recipient so only they can download for free.
Downsides - you need to manage the formatting and publishing through two outlets, not just one; the recipient needs to create a Smashwords account (which not everyone is willing to do); and the sale won't show up on Amazon, either for your author stats or as a verified purchase.
Upsides - you can direct free copies to specific people without adjusting the general sale price; you get access to other markets beyond Amazon.
Depends what factors are important to you.

Yes, pirating is one of my concerns. I'll check out that link.
Thank you.




Purchase a Kindle Book as a Gift
You can give most Kindle books available in the Kindle Store as a gift to anyone with an email address.
You can send or receive Kindle books as gifts even if you do not own an Amazon device. Recipients can read a Kindle book gift on a supported Amazon device or Kindle reading app. Before you purchase a Kindle book as a gift, make sure that the recipient’s email address is valid.
Note: In order to gift a Kindle book title, you will need a valid 1-Click payment method for your account. You can set this up by going to Manage Your Content and Devices, selecting the Settingstab, and then clicking Edit Payment Method below Digital Payment Settings.
To purchase a Kindle book as a gift:
1. From the Kindle Store in your desktop browser, select the book you want to purchase as a gift.
Note: Free books, books on pre-order, and subscriptions cannot be gifted at this time.
2. On the product detail page, click the Buy for others button.
3. Enter the personal email address of your gift recipient.
Tip: If you are unsure of the email address for your recipient, you can select Email the gift to mebefore placing your order. This allows you to forward the gift email or print and personally deliver it to your recipient. The gift recipient can enter the Gift Claim Code from the email, after logging in to their Amazon account.
4. Enter a delivery date and an optional gift message.
5. Click Place your order to finish your gift purchase using your Amazon 1-Click payment method.
You can redeliver a Kindle book gift you've purchased by going to Your Digital Orders in Your Account. From the Order Summary page, click the Resend E-mail button.
Title availability may vary by country and copyright restrictions. If this title isn't available for your gift recipient, they can contact us and we will exchange your gift for an equivalent value Amazon.com Gift Card. For more information, see Exchange a Kindle Book Gift for an Amazon.com Gift Card.
I've had the chance to offer free copies of my book to specific people genuinely interested in reading and reviewing it. I'd like to send kindle versions through Amazon. Is there a way to do this without changing the price on Amazon KDP?