Winning with Amazon

[Sally]

I've been trying out Amazon Marketing Services to promote my novel: "Choose: Snakes or Ladders"
I've placed ads for several days here and there and the results are disappointing. For a few thousand 'impressions' (when they put the ad on a list or recommendations), I've receive less than 100 'clicks' (when a reader looks at the ad). I'm wondering if the cover or blurb is the problem.
I'd love some comments.
Thank you.

[Carole]

I have a preference for short blurbs. I usually never read anything more than a paragraph or two.

Some say the Amazon click thing works- I've never had much luck with it.

[R.L.]

You should expect 1 click for every 1000 impressions. From first glance your cover doesn’t say psychological to me so that may be a reason. Remember the first 3 lines of your blurb are what people see on Amazon. If you don’t grab them with those first three lines they won’t read, but if your cover throws them for a loop, they won’t get that far enough to read the blurb.

[Alexis]

I think the cover is great; it fits with other coming of age novels that I've read. I think your blurb needs work. It's too long and doesn't really flow. I think that it might be more successful if you shorten it and clean up the sentences a bit.

[Sally]

Thank you. Wonderful clear, reasoned answers. Kim on to it this afternoon!

[Anna]

The column which will tell you if you are achieving any benefit is the ACOS column - Advertising Cost of Sales. If your percentage is under 100%, you are doing well. If it is a little above, then that's costing you a little but it might be worth it. If it is, say, 300%+ then the ads are costing you a fair bit for insufficient return.

[Sally]

That is useful. At least I’d have it clear that I’m losing financially.