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Sharing a Love of Reading > Subscription boxes

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message 1: by Louise (new)

Louise | 1585 comments I have already mentioned the subscription box I signed up for called Raven Reads somewhere else in this group but I can't remember where so I thought I'd start a new thread on subscription boxes as I think they are starting to become popular.

So....I have signed up for Raven Reads which is how I was introduced to Seven Fallen Feathers: Racism, Death, and Hard Truths in a Northern City. I got lots of other goodies in the box too. It's a Canadian based company who's goal is to bring more attention to Indigenous literature. Once you are a member there is also a bookclub page on FB.

All this to say, there will be a 25% discount on new subscriptions on Boxing Day only (tomorrow). This is what the email said, and I wanted to share it with the group in case anyone wants to take advantage of this great deal:

While our January box may be sold out, this Boxing Day we are offering exclusive offers for our upcoming April (Spring) box!

To take advantage of this special promotion,
head to on Boxing Day and use code:
to receive 25% OFF your first subscription with us.

Offer valid only on December 26 from 12:00AM PST until 11:59PM PST.

message 2: by Alan (last edited Dec 26, 2017 04:14PM) (new)

Alan | 626 comments It’s so interesting you mention this Louise because just yesterday in another goodreads forum they were talking about subscription boxes and I thought they were kidding. I heard the author of Four Feathers on the Current about a month ago and she totally blew me away. This title is on my list. Hard Case crime,the noir publisher had a subscription series years ago but they dropped it. I guess the idea is coming back. How exciting.

message 3: by ❀ Susan (new)

❀ Susan G (susanayearofbooksblogcom) | 4274 comments Mod
Interesting topic as i have been thinking that I might like to do a little side business of a subscription box of CanLit but not sure what kind of interest there would be? if you are ordering, what would you be looking for along with a book? what price points are reasonable? would you be adverse to paying shipping?

Allison ༻hikes the bookwoods༺ (allisonhikesthebookwoods) | 2052 comments I’ve thought about this too @Susan! I would subscribe to yours! It would be great to have a better selection of books (e.g. not only indigenous CanLit) offered.

message 5: by ❀ Susan (new)

❀ Susan G (susanayearofbooksblogcom) | 4274 comments Mod
It is funny that there are not more options and we have such great CanLit!! Happy to do a bit of market research if anyone has thoughts on what people would like. :)

message 6: by Louise (new)

Louise | 1585 comments Things to add to a subscription box would be teas, chocolate, candy, book marks, little reading lights (that you clip onto a book), pens, pencils, notepads, etc.

I would rather not pay shipping but have it incorporated into the price.

message 7: by ❀ Susan (new)

❀ Susan G (susanayearofbooksblogcom) | 4274 comments Mod
Great ideas - i was thinking teas, chocolate and bookmarks as those are all things that I love to curl up with. i like the idea of reading lights. :)

Being stuck with a broken foot gives me time to think about other things!!

message 8: by Louise (new)

Louise | 1585 comments What I have noticed when looking into other subscription boxes is that most of them are grouped by theme. Romance novels, YA, mystery novels, or just basic crap from some best seller list. None of them have been very literary and none really appealed to me until I found Raven Reads. I think a theme is important so that you can have more success in having books the subscriber wants to read. I would subscribe to an African lit box for example. Can lit I'm not sure because I think I follow Can Lit enough to know what I want and don't want to read. I guess it would depend on the exact description and who your target membership would be.

Just for fun, here is the Globe & Mail's top 10 paperback fiction from last week. There is only ONE book in that whole list that I would want to read and I'm sure everyone can guess which one. The rest? Crap.

message 9: by ❀ Susan (new)

❀ Susan G (susanayearofbooksblogcom) | 4274 comments Mod
LOL - guessing it is NOT the Danielle Steele!!! Our group might not be the target as we are all so well read in CanLit, but more the inspiration to spread more CanLit! I have been noodling this idea for a while - the book outlet has a box but geared to kids and I love the idea of receiving books in the mail.

message 10: by Louise (new)

Louise | 1585 comments The problem is, people like us are the minority, sadly.

I just got a membership for the NY Review of Books Classic book club. Again, it's for the serious reader and would not appeal to the masses. That sounds a bit snobby doesn't it? :-(

Members of the NYRB Classics Book Club have received new translations by, among others, Balzac, Gogol, Simenon, Zweig, Szabó and Nobel Prize winner Patrick Modiano, as well as classics by William Gass, Renata Adler, Patrick Leigh Fermor, and many others. “NYRB has made a specialty of rescuing and reviving all kinds of ignored or forgotten works,” said The New York Times, “in English or in translation, fiction and nonfiction, by writers renowned and obscure.”

Each month, our editors select a book from our newest titles, and that book is sent postage free (in the US) to club members as soon as it is available.

I know someone else who is a long time subscriber and he says it is very rare to receive a book he doesn't like.

Maybe you could do a Canadian version of this?

message 11: by Alan (new)

Alan | 626 comments There is a remainder store in Toronto that for quite a few months had a table of discounted New York Review books. Not sure if it is still there.

message 12: by Ann-Marie (new)

Ann-Marie | 213 comments My marketing hat says the bigger biz opportunity Susan is leveraging the Canadian theme over the book focus. Partner with Canadian products that may not have mass distribution, and could be linked to the book theme versus the act of reading.

(Indigo should actually create this as extra service, they have the buying power on all fronts.)

I think there's a market!

My biz brain is on tonight (I'm an entrepreneur by nature & love to brainstorm)

message 13: by ❀ Susan (new)

❀ Susan G (susanayearofbooksblogcom) | 4274 comments Mod
Thanks!! I am an entrepreneur at heart also and keep mulling this over... I just need more time!

message 14: by Allison ༻hikes the bookwoods༺ (last edited Feb 27, 2018 04:30AM) (new)

Allison ༻hikes the bookwoods༺ (allisonhikesthebookwoods) | 2052 comments This one looks to be a new startup. I actually wondered if it was you @Susan!

message 15: by Megan (new)

Megan  | 628 comments I just saw that raven reads has a subscription box for kids ages 4-9!💕💕

message 16: by Story (new)

Story (storyheart) Megan wrote: "I just saw that raven reads has a subscription box for kids ages 4-9!💕💕"

That's awesome Megan. Thanks so much for posting.

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