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Where Can I Promote My Book?
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Why your book may not be selling...
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Anna Faversham wrote: "I increased the price of one of my books and has not affected sales at all. It also appears that Amazon are pushing that one more.I only increased it from $2.99 to $3.25. I've kept the UK price at..."
A couple of years back I did some reading on ebook price points. We settled on three price points for the books we publish through One Voice Press and Serpent Cliff: $3.99 for children's books and other small volumes; $4.99 for the bulk of our books; $5.99 for longer books with lots of photographs. This was lower than our original pricing (I forget what that was). It doesn't seem to have affected sales too much, although we do get a few more sales now than we used to. Whenever I reduce ebook prices, I see no appreciable increase in sales. Of course, we are a small specialty publisher. The books that sell best for us are always the ones whose authors promote them like crazy. I don't think the above price points are too much, based on our experience.
@ Dale: experimentation seems to be useful so long as we remember to monitor the outcome.I'll be interested to compare notes with you, Alex, once you get started.
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https://www.bookbub.com/partnersI am not sure if you have to become a partner but my ad shows on my partner's dashboard, so I suppose you do.
I don't find it cheap but I am desperate to break into the UK market. You pay by the number of impressions. As I have only had one sale in the UK of the advertised book (in well over a month) this is working out expensive. I cancelled the US ad because that was just running away with the money.
Proceed with caution! But your books may fare better than mine.
Good luck, Alex. I can enthuse about their newsletter featured deals but the ads don't seem to catch the eye so much. Things may improve - I can hope.
Justin wrote: "So this has definitely been on my mind lately and I've just done two things to two different books to help my sales.For my book Opium Warfare I increased the kindle price from 2.99 to 3.99. I fee..."
When my books started out on Amazon (2012), I priced them at 99p/99c. They sold very well so I upped the price to 1.99 and my sales dipped considerably. I went back to 99p, but I bitterly regret raising the price as I certainly lost readers. I've never really been able to make up the lost ground since then.
The trouble at pricing them at 99p is when I’ve looked at promotions, places require them to be discounted to 99p in order to agree to promote them. When I asked if they’d take my book that was permanently at 99p they didn’t even bother to reply to my email. I admit I have not extensively contacted promo people.
Oh I agree. Three of my books will absolutely be worth £1.99 and the company I’m contracted to for my other business said years ago that it is never a good business idea to undervalue your product.
I learnt that too, Amy, and I believe in that strategy.I'm glad you mentioned Bargain Booksy, Alex. I was trying to remember which one did that.
Bargain Booksy - take note everyone.
Excellent idea, Alex (promotions site). Will take up a good deal of your time in setting it up though. Cast around and see if anyone can point you in the right direction.
Bargain Booksy will have to be where I go with Missing Remnants when I’ve penned the final chapter.
Alex wrote: "I also don't like it that so few of the promotion sites let you provide a link to anywhere other than Amazon.Some will take links to multiple ebook retailers so you get the most out of a promotion..."
Take a look at my site. I don't think what I did is exactly what you have in mind as a promotion site but was the best I could come up with. I am getting ready to add a link to Kobo and duplicate the same links that I have on the front page onto the page with my books. I advertise my website every time I do a twitter, google or facebook post. I have had a few hits.
www.anitadickason.com
I ran the numbers to try and sell the books from my site using paypal. I just couldn't do it. By the time, I buy the books, do all the shipping etc, I would have been in the hole. I scrapped that idea.
I am trying out BookBub's advertising feature. As they don't log if any sales result, it is difficult to say if it works. So to help, I have cut out the US, and am just seeing if the UK and .ca works. Too soon to tell. This keeps the price down too.
One of the problems is that they give you a template to use which is not very attractive. Creatives and big publishers might do better than my amateur effort.
Thanks, Alex. I already use BookHippo as often as possible and without them, I doubt I'd sell any. I've also used BookAngel without much, if any, success. I'll look Bookrunes up - thank you.