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Announcements & Book Promotions > How to catch your reader's attention with an effective book promotion title

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message 1: by Quantum (last edited Jan 09, 2018 07:07PM) (new)

Quantum (quantumkatana) We encourage all of you to post your book promotion as a new thread (that is, a new post) in the "Announcements & Book Promotions" folder. Posting your book promotion as its own thread provides visibility. The kinds of promotions could include:

* New or upcoming book releases
* Discounted, including free
* GoodReads Giveaways

How will these guidelines help me?
We all understand the importance of the title of a book, review, blog article, newsletter email, PM, GoodReads event announcement, or ad in catching a reader’s attention. In the same vein, to most effectively reach your target audience with a book promotion, you need to have the right title. You also need to have the right content in the body of your post to motivate the reader to click the link to where they can buy your book.

Post Title Guidelines
We recommend the following title formats:
"Just released" / "Upcoming release" on day-mo-yr: book-title 
(genre-or-subgenre-or-tag)
Example:
Upcoming release on 24 October: Armpit Pheromones for Men (Horror)
Discounted-Price / "Free" / "GoodReads Giveaway" until day-mo-yr: 
book-title (genre-or-subgenre-or-tag)
Discounted-Price, / "Free," / "GoodReads Giveaway," 
day-mo-yr - day-mo-yr: book-title
(genre-or-subgenre-or-tag)
Examples:
(1) $0.99 until 24 October: Wealth at Your Fingertips (Investing)
(2) GoodReads Giveaway, 24 - 31 October: Loving Your Inner Child (Personal Growth)
Why is this format effective?
It provides a date so that the reader can quickly find the most recent releases or the ones that apply to them. Second, it not only includes your book title, but also provides a quick way for readers to scan for the genres that they are interested in. In other words, this title helps to draw in your target audience.

You could tweak it however you like but the kind of promotion, price, valid dates, book title, and genre/sub-genre/tags are the most important points to get across in the title.

Post Body Guidelines
At a minimum, the body of your post should include the following:

* A purchase link (with a thumbnail book cover -- highly recommended)
* Your book's blurb

However, you might also consider honing your copy writing skills for your Amazon book description. See:

* https://www.janefriedman.com/amazon-b...
* http://nicholaserik.com/optimize-your... (scroll down to the blurb sections)


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