A case study: Using Amazon ads to sell a YA novel

[Quantum]

Pretty informative article. The referenced article is also quite detailed:

"Overall results from Amazon sponsored product ads:

Total sales: 13
Print sales: 7
Ebook sales: 6
Royalties: $39.63
Ad spend: $71.32
Net Profit: -$31.69

At first I struggled to come up with 100 keywords, but as time went on, I built up the list to over 600 keywords by looking at keywords that led to sales and also-boughts of those keywords. (For more on this process, check out Amazon advertising advice from Robert Kroese.)"

(https://janefriedman.com/using-amazon...)

[Marie Silk]

Thanks for that, Alex. I'm still mystified by AMS, but this helps, especially because I didn't realize you could evaluate individual keyword performance. My last AMS ad campaign was a product one, and I spent $50 and had 0 sales from it. I did get more KU pages than average read, but not enough to pay for the ad campaign. I terminated the ad when it hit about $25 on my dashboard and had no sales, but because of the "delay" in reporting, it continued to charge me up to $50. I wasn't thrilled about that.