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Just do it! Article on self-publishing in Huffington Post
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I understand why they do it, for the position they're in it's the sensible choice, but it must be very frustrating for the authors.

The trouble with going by numbers only is it paints a bleak picture, and never shows what's really going on behind the scenes. So several indie authors that I know of, are making decent money, but those are the ones who are never reported. It's always the extremes we hear about, extreme success or extreme failure.
Amy wrote: "Do you want to put out tripe just to make a million dollars?"
If I thought for one minute that all I had to do to make a million dollars was to publish some tripe, I'd be at the slaughterhouse with a snow shovel!
Actually, I've seen it happen so many times that it became the mantra that saw me through many a period of depression over my writing prospects: "Crap sells!" From Fifty Shades to Professional Wrestling, to reality TV, it sometimes seems like if crap was a commodity, you couldn't produce it fast enough to wet the bottom of a bucket before people sucked it out. The part we overlook is that you usually have to have a fortune to spend on advertising in order to make that second fortune to replace it...
If I thought for one minute that all I had to do to make a million dollars was to publish some tripe, I'd be at the slaughterhouse with a snow shovel!
Actually, I've seen it happen so many times that it became the mantra that saw me through many a period of depression over my writing prospects: "Crap sells!" From Fifty Shades to Professional Wrestling, to reality TV, it sometimes seems like if crap was a commodity, you couldn't produce it fast enough to wet the bottom of a bucket before people sucked it out. The part we overlook is that you usually have to have a fortune to spend on advertising in order to make that second fortune to replace it...

This i why I'll often tell aspiring writers who ask for advice that A) don't quit your day job and B) establish a support system. Friends, family, whoever you can get to be a part of your support system.

In order to make money you've got to spend money, its that simple. If you do choose to spend money you should set a budget and plan off that. Also as Jim said an author should write more books but I'll even go as far to say promote one and build from it as maybe they will like one work and look into your others. No author can possibly promote all their works and write at the same time, maybe they can but it could prove hard and stressful.
Article or not theres no real reality check to authors who have experience in the world of books, we know what works,what doesnt it's just finding the right way to go about doing what works best for us as authors.
Article or not theres no real reality check to authors who have experience in the world of books, we know what works,what doesnt it's just finding the right way to go about doing what works best for us as authors.
If crap sells I hope we're all producing steamy piles, one and all!
Just kidding, in case anyone wonders. Do people still buy hot cakes? I hope we have hot cakes.
Just kidding, in case anyone wonders. Do people still buy hot cakes? I hope we have hot cakes.

Just kidding, in case anyone wonders. Do people still buy hot cakes? I hope we have hot cakes."
I'm offering my soul for sale to traditional publishing, does that count?

Any discussions about ten foot poles belongs in the taboo thread."
ha I love you :P
The whole 'one book a year' thing is left over from traditional publishing. They might publish 50 books a year and thought if they put out more than one by a certain author the readers might get tired of them (i.e. there wouldn't be as much of a fuss when the book came out and the second may take sales away from the first, meaning more advertising for less sales) and they didn't want to put all their eggs in one basket.