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Children's Fiction
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Is "all-ages" a dirty word?
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Additionally, it might be a term that people are unfamiliar with - I know I have never really heard a book marketed as one for "all-ages." Have you thought of possibly marketing it as something more familiar, such as Young Adult? I think that implies that it is readable by both children and adults and might make it more accessible.


Young Adult is not meant for children. It's meant for 14-18YOs. It can be too gritty for the parents of teenagers, but just fine for the teens themselves.
"All ages" or "Rated G" usually implies there's nothing inside that could possibly offend or upset anyone of any age. That usually translates into "pabulum" for most people.
Al wrote: Why don't you just say "Rated 'G'"?
That wouldn't mean anything to UK readers. We have a different rating system.
That wouldn't mean anything to UK readers. We have a different rating system.
How about 'age X and upwards'? (Fill in the X as appropriate.)

-Nihar
www.niharsuthar.com

Does anyone know of a system that is understood in all countries?
After that, we get into cultural flame wars. What's "obscene" in Syria may be PG-13 in a western nation.

It always boils down to who's doing the rating, and how. The pathologies of the MPAA ratings system (for films shown in the U.S.) are well-known. The similar systems for music and computer games are just as capricious. I have little faith that a ratings system for books would make any more sense or be applied in any less arbitrary manner.

I know that publishers and agents tend to prefer a 3 to 4-year age range. (12-16, or 14-18, or 8-11). If your book is truly for all ages, then another way to promote it that is less of a turn-off can be to go ahead and give a target age-range/reading level, and then call it "Family Friendly" - that lets readers know what sort of writing style to expect, but also that your story is clean and appropriate for even younger audiences.
Just my two cents.

If the work gets into bookshops they too can easily decide where it goes.

The problems are a combination of language and subject matter.
A book that might appeal to both adults and mid-grade kids can be colored by the use of "colorful" language (parallel intended). Never mind that the little darlings probably use worse terminology when away from home (I once listened to a group of around 5th grade brats having a shouting argument and every 3rd word was the "F"-bomb. Not inner-city, out in the 'burbs.).
Another book with bleach-clean language and no sex, may not be suitable for younger readers because the subject matter is more likely to appeal to adults only and would bore or scare a kid.
So, we almost need a rating system that takes into account language, sexual content, violence, and likely interests.
And as soon as you solve that, you'll run into a reader like me who never grew up ;-)

I can't think of a single instance where the government has imposed a ratings system on any form of mass entertainment in the U.S. (Even the Production Code was an industry invention.) The problem is, the ones enacted by industry are arbitrary and hypocritical.
In any reasonably diverse society, you'll never find a universal definition of "family friendly" or "suitable for ages X-Y" that you can use to put a sticker on a poster or dust jacket. Al pointed out just two of the many instances where a rating system will break down.
To get back to the original question: whatever you call your book, it's going to turn off somebody. There are people in this country who'd even object to classic kids' stories like Treasure Island, and there are some who truly believe Harry Potter is satanic. OTOH, I probably wouldn't touch a modern book billed as "family friendly" or "all ages" with a pair of fire tongs. Position your book for the people you think might best enjoy it (hint: it's not the entire population), and if you get a spillover audience, so much the better for you.
Do reviewers and readers avoid as soon as they see "all-ages"?
Appreciate any thoughts?
FYI - my all-ages book
Earthlings