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Self-publishing question
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Evan
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Feb 18, 2014 07:20PM

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Hope this helps :)



If self publishing is something you are interested in then take your time and look into everything slowly. Its what I did. Amazon KDP is extremely easy (and there are plenty of help forums and pages to advise you). Photoshop can be used on a 30 day free trial so you can do your cover, and marketing (although not everyone's cup of tea) is not always so bad (though I'm still mastering the whole journey!)
I would just advise to take your time and research. It shouldn't be a rush job and you should make yourself familiar with the whole process before actually starting so you feel comfortable with what you're doing.


Author Coaching: "advise you about different problems, opportunities, and options" You can get all this advice from the many excellent self-publishing blogs out there as well as the Amazon KDP, Smashwords, and CreateSpace sites. And without the attempts to upsell you that undoubtedly are included in this.
ebook conversion and layout: I do my own, following instructions in an excellent guide by Paul Salvette I bought for $6 and a couple of free software programs (Sigil and Calibre). If you don't have the time/inclination/technical know-how to do this yourself, there are services that will format your ebook for you for (rough guess) $50-100. Or you can just produce a very cleanly-formatted .doc which KDP and Smashwords will convert for you.
ebook cover design: You can license a piece of stock art (cost: free-$20?) and do the lettering yourself. You can get a premade cover (designer customizes the cover copy for you - $35-$60?) A custom cover made with stock art will run maybe $35-90. Custom cover art can be had for around $100-150 (can run a lot more expensive, but this is about the average of what I've paid) (shop around on an art site like deviantArt.com)
Online bookstore placement: basically, uploading your book to the various online retailers. This is the easiest part of the whole process and can be done yourself for totally free. Or you can distribute through Smashwords and/or Draft2Digital, both of which will format your book for you. They take a small percentage of each book you sell through their distribution, which is my only exception to the No Royalties rule for publishing services.
WaveCloud promotion: They will promote your book on a site that no one's ever heard of except other authors buying their publishing packages! woo hoo.
Metadata Creation and Setup: this is incredibly easy to do yourself, and when you're doing all this yourself, it's easy to change and experiment and see what works.
Social Media Assessment: paying someone to tell you what social media you should be on and what you should be posting. Again, you can figure this out yourself. See what other authors are doing, see what feels right for you, experiment. Various self-publishing blogs (free to read) have lots of great advice for you to pick and choose from. I'm also reading a book right now called Your First 1000 Copies, by Tim Grahl ($3.99) that also has lots of great suggestions.
They do sell individual services, which is better than packages, but their prices are still pretty high on those services. You can also just sell through them, but they charge a $49 setup fee (Amazon, Smashwords, Draft2Digital do not charge setup fees.)
tl;dr: have a look at my self-publishing FAQ (the self-pub question is down near the bottom of the page): http://www.kyrahalland.com/faqs.html


Evan, as a indie author I have bee there but honestly there are no avenues of marketing that I have found worth the expense other than offering a free giveaway on goodreads.

The cover. Don't spend money. My suggestion is to go to a University Graphic Arts class and ask if anyone wants a "real" book cover on their resume. No money, but they can put it in their portfolio. There are always students who want that and actually need it. Give them a deadline, so they have to meet one. If there are a few students who want to do it, then make it a competition. The great thing about a competition is getting the winner to tweet all his friends when the book comes out - and all his friends to tweet their friends.
Twitter. No money, but you need one.
Facebook. Don't need to spend money - the page is free, BUT I've found spending a little money is good - especially around travel dates (spring break, Thanksgiving, Christmas and New Years). Target your ad very specifically. Make sure to take people directly to the "buy" page and have "Buy it now!" in your ad.
Services that promise stuff. Don't spend a dime.
Self Publishing Companies. Don't use them. They are money sucking leaches off of poor authors.
Goodreads giveaways ... great thing to do.
Goodreads ads ... have not proven themselves and they are working on how to make those not only profitable for them, but for authors too. So far, there aren't any real solutions. I wouldn't spend the money.
Book signings. Good thing to do. I've had success with book signings at Public Libraries or Used Book stores ... the chains often won't let you do it. But used book stores or libraries often will. Make sure to have snacks, drinks, and $.99 coupons for your eBook ... you can sign the back of the coupon if you'd like - I made mini posters of the cover as the coupon. And have about fifty hard copies to sign. Donate one or two to the bookstore/library and ask if you can hang a poster ...
You're not going to get rich, most likely, but at least you can generate a little bit of buzz ..

I also agree with everything that the other commenters have said about paying high prices for "services." There are many articles on the web that warn about these types of companies. I'll add that if you decide to go with the self-publishing route, there are a number of sites that offer free resources or will list your book if you are running a promo. I've had good success with Author Marketing Club (I only signed up for the free option versus their select membership which costs money). But they have a tool to make advertising your discount or freebie days simple.

Author Coaching: "advise you about different problems, opportunities, and options" You can ge..."
Kyra,
You are absolutely right. The know-how is all out there for free. I started with Smashwords, but also found it easy to upload a book to Amazon, Barnes and Noble and Kobo directly even though Smashwords converts to all formats. On the other side, it's harder to download a Smashwords' book to a device. I used an inexpensive service to design my current cover, but they would have fixed my own design, which they said was pretty good for a lot less.
Formatting through Smashwords was awkward and as they changed requirements, I went with a service for formatting. The cost wasn't bad at all.
Amazon, Barnes and Noble, and Kobo have self-publishing formats that can be as simple as uploading a Word document.


Only thing with 99Designs is you get more bids if you guarantee that someone will win, meaning you have to spend the money you put up.
I used Novel Idea Design for my recent book cover.
The Fifth World: The Times That Try Men's Souls
It isn't 100% original or custom work but they managed to do a lot of the minor things I asked for with no trouble.
They are also cheap. Just don't pay them for anything besides cover. Their formatting services are unreliable.