Editio Self-Publishing discussion

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Eighteen Months To Live
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How Can I Quickly and Dramatically Increase Subscribers To My Blog?
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A lot of corporate sites have problems with this. I log in to check (as one example) on an insurance policy for the first time, and the first thing I see is a popup asking me to rate the site. At that point I'm completely incapable of judging its effectiveness, so I click the X and that's that.

You might want to jazz up the headline and text before the subscription form. You really need to make people want to sign up.
Instead of "Subscribe to Blog via Email", try something like "Get Free Vet Advice in Your Inbox". You can probably think of something a million times better, but you get the idea :)
I'll watch this thread because I have the same problem finding subscribers for JohnPearceAuthor.com.